Main Article Content
Abstract
Abstract. Indonesia, as an archipelago country, posits the third rank of the world’s longest coastline list. The potential of coastal tourism was voluminous to be developed in the future. Since the tourism contribution has a positive inclination during the years to GDP, the government put the tourism as one of the national development priority sector. However, the circumstances were not well-ready. Still, the beaches were not gaining substantial attention from the tourist for several areas even though it has a scenic view. The current study aims to analyze factors influencing tourist decision to choose the coastal area that may lead to tourism development in Southern Beaches of West Java. It is the most populated area and has many potential beaches. Methods used in this paper were mixed methods using a qualitative and quantitative approach. First, exploratory is conducted by interviews and analyzed manually by transcribed and coded to define what variables explored. Then, Exploratory factor analysis (EFA) was done to examine the factors of influences tourist’ visit decision. The result demonstrates five factors are influencing the tourist decision to choose the Southern Beach tourism in West Java, i.e., hotel and restaurant, word of mouth testimony, access, convenience (cost and food attraction) and local attribution.
Keywords: Coastal tourism, tourist decision, mixed method, exploratory, exploratory factor analysis
Keywords
Coastal Tourism
Tourist Decision
Mixed Method
Exploratory
Exploratory Factor Analysis
Article Details
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright @2017. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium
How to Cite
Kijima, K., Novani, S., Widiana, R., Palumian, Y., & Cintyawati, C. (2020). What Influences Tourist’ Visit Decision to Coastal Area? A Lesson Learned from Southern Beaches of West Java. The Asian Journal of Technology Management (AJTM), 13(1), 63–81. https://doi.org/10.12695/ajtm.2020.13.1.5
References
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Akbar, I., & Zaim, I. A. (2019). Innovations in Service: Probing the Evidence in Sustainable Tourism. The Asian Journal of Technology Management, 12 (2), 132-148.
Akroush, M. N., Jraisat, L. E., Kurdieh, D. J., AL-Faouri, R. N., & Qatu, L. T. (2016) (2016). Tourism service quality and destination loyalty – the mediating role of destination image from international tourists’ perspectives. Tourism Review, 71 (1), 18-44.
Alegre, J., & Garau, J. (2009). Tourist satisfaction indices. A critical approach. Investigaciones Regionales-Journal of Regional Research, 14, 5-26.
Aref, F. (2011). Sense of community and participation for tourism development. Life Science Journal, 8(1), 20-25.
Bailey, C., & Pomeroy, C. (1996). Resource dependency and development options in coastal Southeast Asia. Society & Natural Resources, 9(2), 191–199.
Brandão, F., Breda, Z., & Costa, C. (2019). Innovation and internationalization as development strategies for coastal tourism destinations: The role of organizational networks. Journal of Hospitality and Tourism Management, 41, 219-230.
Chen, C. L., & Bau, Y. P. (2016). Establishing a multi-criteria evaluation structure for tourist beaches in Taiwan: A foundation for sustainable beach tourism. Ocean & Coastal Management, 121, 88-96.
De Ruyck, A. M. C., Soares, A. G., & McLachlan, A. (1995). Factors influencing human beach choice on three South African beaches: a multivariate analysis. Geojournal, 36(4), 345-352.
Dodds, R., & Holmes, M. R. (2019). Beach tourists; what factors satisfy them and drive them to return. Ocean & coastal management, 168, 158-166.
Eusébio, C., & Vieira, A. L. (2013). Destination attributes' evaluation, satisfaction and behavioural intentions: A structural modelling approach. International Journal of Tourism Research, 15(1), 66-80.
Hahs-Vaugh, D. L. (2017). Applied Multivariate Statiscal Concepts (1st ed.). New York: Routledge.
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E., 2009. Multivariate Data Analysis (7th ed.). London: Pearson Higher Education.
Hudson, L. A., & Ozanne, J. L. (1988). Alternative ways of seeking knowledge in consumer research. Journal of consumer research, 14(4), 508-521.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism management, 28(4), 965-975.
Koutoulas, D. (2004). Understanding the Tourism Product, presented at Interim symposium of the Research Committee on International Tourism (RC 50) of the International Sociological Association (ISA), Mytilini, Greece, 14-16 May 2004.
Kozak, M. (2000). A critical review of approaches to measure satisfaction with tourist destinations. Tourism Analysis, 5(2-3), 191-196.
Leiper, N. (1990). Tourism systems: An interdisciplinary approach. Massey University.
Mensah, E. A. & Amuquandoh, F. E. (2010). Poverty Reduction Through Tourism: Residents’ Perspectives. Journal of Travel and Tourism Research, 8(5), 77-96.
Mograbi, J., & Rogerson, C. M. (2007). Maximising the Local Pro-Poor Impacts of Dive Tourism: Sodwana Bay, South Africa. Urban Forum, 18(2), 85–104.
Neuman, L. (2014). Social Research Method: Qualitative and Quantitative Approaches (7th ed.). Essex: Pearson Education Limited.
Orams, M. B. (2003). Sandy beaches as a tourism attraction: a management challenge for the 21 st century. Journal of Coastal Research, 74-84.
Organization for Economic Cooperation and Development. (2008). The Contribution of Services To Development And The Role Of Trade Liberalisation And Regulation. Retrieved April 9th, 2020 from https://www.oecd.org/investment/globalforum/40302909.pdf.
Paul, H. (1977). Marketing für Fremdenverkehr: Leitlinien für die Dienstleistungs-und Absatzpolitik im Herstellerbereich der Fremdenverkehrswirtschaft. Rationalisierungs-Kuratorium d. Dt. Wirtschaft.
Phillips, M. R., & House, C. (2009). An evaluation of priorities for beach tourism: Case studies from South Wales, UK. Tourism Management, 30(2), 176-183.
Porter, B. A., & Orams, M. B. (2014). Exploring tourism as a potential development strategy for an artisanal fishing community in the Philippines: The case of Barangay Victory in Bolinao. Tourism in Marine Environments, 10(1-2), 49-70.
Romadhoni, R. A., Siallagan, M., & Mayangsari, L. (2019). Virality in Social Media Advertising: A Case Study in Bandung Tourism. The Asian Journal of Technology Management, 12 (3), 204-211.
Scheuch, F. (1982). Dienstleistungsmarketing. München: Verlag Franz Vahlen
Um, S., Chon, K., & Ro, Y. (2006). Antecedents of revisit intention. Annals of tourism research, 33(4), 1141-1158.
Valle, P. O. D., Guerreiro, M., Mendes, J., & Silva, J. A. (2011). The cultural offer as a tourist product in coastal destinations: The Case of Algarve, Portugal. Tourism and Hospitality Research, 11(4), 233-247.
Van der Merwe, P., Slabbert, E., & Saayman, M. (2011). Travel motivations of tourists to selected marine destinations. International journal of tourism research, 13(5), 457-467.
Wang, S., & Qu, H. (2006). A study of tourists' satisfaction determinants in the context of the Pearl River Delta sub-regional destinations. Journal of Hospitality & Leisure Marketing, 14(3), 49-63.
Wijarnako, T. (2018). Pertumbuhan Pariwisata Indonesia Peringkat 9 Di Dunia. Retrieved April 10th, 2020 from https://travel.tempo.co/read/1139099/pertumbuhan-pariwisata-indonesia-peringkat-9-di-dunia.
Yin, R. K. (2004). Case Study Research (4th ed.). SAGE Publication, Inc.
Yong, A. G., & Pearce, S. (2013). A beginner’s guide to factor analysis: Focusing on exploratory factor analysis. Tutorials in quantitative methods for psychology, 9(2), 79-94.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56
References
Akbar, I., & Zaim, I. A. (2019). Innovations in Service: Probing the Evidence in Sustainable Tourism. The Asian Journal of Technology Management, 12 (2), 132-148.
Akroush, M. N., Jraisat, L. E., Kurdieh, D. J., AL-Faouri, R. N., & Qatu, L. T. (2016) (2016). Tourism service quality and destination loyalty – the mediating role of destination image from international tourists’ perspectives. Tourism Review, 71 (1), 18-44.
Alegre, J., & Garau, J. (2009). Tourist satisfaction indices. A critical approach. Investigaciones Regionales-Journal of Regional Research, 14, 5-26.
Aref, F. (2011). Sense of community and participation for tourism development. Life Science Journal, 8(1), 20-25.
Bailey, C., & Pomeroy, C. (1996). Resource dependency and development options in coastal Southeast Asia. Society & Natural Resources, 9(2), 191–199.
Brandão, F., Breda, Z., & Costa, C. (2019). Innovation and internationalization as development strategies for coastal tourism destinations: The role of organizational networks. Journal of Hospitality and Tourism Management, 41, 219-230.
Chen, C. L., & Bau, Y. P. (2016). Establishing a multi-criteria evaluation structure for tourist beaches in Taiwan: A foundation for sustainable beach tourism. Ocean & Coastal Management, 121, 88-96.
De Ruyck, A. M. C., Soares, A. G., & McLachlan, A. (1995). Factors influencing human beach choice on three South African beaches: a multivariate analysis. Geojournal, 36(4), 345-352.
Dodds, R., & Holmes, M. R. (2019). Beach tourists; what factors satisfy them and drive them to return. Ocean & coastal management, 168, 158-166.
Eusébio, C., & Vieira, A. L. (2013). Destination attributes' evaluation, satisfaction and behavioural intentions: A structural modelling approach. International Journal of Tourism Research, 15(1), 66-80.
Hahs-Vaugh, D. L. (2017). Applied Multivariate Statiscal Concepts (1st ed.). New York: Routledge.
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E., 2009. Multivariate Data Analysis (7th ed.). London: Pearson Higher Education.
Hudson, L. A., & Ozanne, J. L. (1988). Alternative ways of seeking knowledge in consumer research. Journal of consumer research, 14(4), 508-521.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism management, 28(4), 965-975.
Koutoulas, D. (2004). Understanding the Tourism Product, presented at Interim symposium of the Research Committee on International Tourism (RC 50) of the International Sociological Association (ISA), Mytilini, Greece, 14-16 May 2004.
Kozak, M. (2000). A critical review of approaches to measure satisfaction with tourist destinations. Tourism Analysis, 5(2-3), 191-196.
Leiper, N. (1990). Tourism systems: An interdisciplinary approach. Massey University.
Mensah, E. A. & Amuquandoh, F. E. (2010). Poverty Reduction Through Tourism: Residents’ Perspectives. Journal of Travel and Tourism Research, 8(5), 77-96.
Mograbi, J., & Rogerson, C. M. (2007). Maximising the Local Pro-Poor Impacts of Dive Tourism: Sodwana Bay, South Africa. Urban Forum, 18(2), 85–104.
Neuman, L. (2014). Social Research Method: Qualitative and Quantitative Approaches (7th ed.). Essex: Pearson Education Limited.
Orams, M. B. (2003). Sandy beaches as a tourism attraction: a management challenge for the 21 st century. Journal of Coastal Research, 74-84.
Organization for Economic Cooperation and Development. (2008). The Contribution of Services To Development And The Role Of Trade Liberalisation And Regulation. Retrieved April 9th, 2020 from https://www.oecd.org/investment/globalforum/40302909.pdf.
Paul, H. (1977). Marketing für Fremdenverkehr: Leitlinien für die Dienstleistungs-und Absatzpolitik im Herstellerbereich der Fremdenverkehrswirtschaft. Rationalisierungs-Kuratorium d. Dt. Wirtschaft.
Phillips, M. R., & House, C. (2009). An evaluation of priorities for beach tourism: Case studies from South Wales, UK. Tourism Management, 30(2), 176-183.
Porter, B. A., & Orams, M. B. (2014). Exploring tourism as a potential development strategy for an artisanal fishing community in the Philippines: The case of Barangay Victory in Bolinao. Tourism in Marine Environments, 10(1-2), 49-70.
Romadhoni, R. A., Siallagan, M., & Mayangsari, L. (2019). Virality in Social Media Advertising: A Case Study in Bandung Tourism. The Asian Journal of Technology Management, 12 (3), 204-211.
Scheuch, F. (1982). Dienstleistungsmarketing. München: Verlag Franz Vahlen
Um, S., Chon, K., & Ro, Y. (2006). Antecedents of revisit intention. Annals of tourism research, 33(4), 1141-1158.
Valle, P. O. D., Guerreiro, M., Mendes, J., & Silva, J. A. (2011). The cultural offer as a tourist product in coastal destinations: The Case of Algarve, Portugal. Tourism and Hospitality Research, 11(4), 233-247.
Van der Merwe, P., Slabbert, E., & Saayman, M. (2011). Travel motivations of tourists to selected marine destinations. International journal of tourism research, 13(5), 457-467.
Wang, S., & Qu, H. (2006). A study of tourists' satisfaction determinants in the context of the Pearl River Delta sub-regional destinations. Journal of Hospitality & Leisure Marketing, 14(3), 49-63.
Wijarnako, T. (2018). Pertumbuhan Pariwisata Indonesia Peringkat 9 Di Dunia. Retrieved April 10th, 2020 from https://travel.tempo.co/read/1139099/pertumbuhan-pariwisata-indonesia-peringkat-9-di-dunia.
Yin, R. K. (2004). Case Study Research (4th ed.). SAGE Publication, Inc.
Yong, A. G., & Pearce, S. (2013). A beginner’s guide to factor analysis: Focusing on exploratory factor analysis. Tutorials in quantitative methods for psychology, 9(2), 79-94.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56
Akroush, M. N., Jraisat, L. E., Kurdieh, D. J., AL-Faouri, R. N., & Qatu, L. T. (2016) (2016). Tourism service quality and destination loyalty – the mediating role of destination image from international tourists’ perspectives. Tourism Review, 71 (1), 18-44.
Alegre, J., & Garau, J. (2009). Tourist satisfaction indices. A critical approach. Investigaciones Regionales-Journal of Regional Research, 14, 5-26.
Aref, F. (2011). Sense of community and participation for tourism development. Life Science Journal, 8(1), 20-25.
Bailey, C., & Pomeroy, C. (1996). Resource dependency and development options in coastal Southeast Asia. Society & Natural Resources, 9(2), 191–199.
Brandão, F., Breda, Z., & Costa, C. (2019). Innovation and internationalization as development strategies for coastal tourism destinations: The role of organizational networks. Journal of Hospitality and Tourism Management, 41, 219-230.
Chen, C. L., & Bau, Y. P. (2016). Establishing a multi-criteria evaluation structure for tourist beaches in Taiwan: A foundation for sustainable beach tourism. Ocean & Coastal Management, 121, 88-96.
De Ruyck, A. M. C., Soares, A. G., & McLachlan, A. (1995). Factors influencing human beach choice on three South African beaches: a multivariate analysis. Geojournal, 36(4), 345-352.
Dodds, R., & Holmes, M. R. (2019). Beach tourists; what factors satisfy them and drive them to return. Ocean & coastal management, 168, 158-166.
Eusébio, C., & Vieira, A. L. (2013). Destination attributes' evaluation, satisfaction and behavioural intentions: A structural modelling approach. International Journal of Tourism Research, 15(1), 66-80.
Hahs-Vaugh, D. L. (2017). Applied Multivariate Statiscal Concepts (1st ed.). New York: Routledge.
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E., 2009. Multivariate Data Analysis (7th ed.). London: Pearson Higher Education.
Hudson, L. A., & Ozanne, J. L. (1988). Alternative ways of seeking knowledge in consumer research. Journal of consumer research, 14(4), 508-521.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism management, 28(4), 965-975.
Koutoulas, D. (2004). Understanding the Tourism Product, presented at Interim symposium of the Research Committee on International Tourism (RC 50) of the International Sociological Association (ISA), Mytilini, Greece, 14-16 May 2004.
Kozak, M. (2000). A critical review of approaches to measure satisfaction with tourist destinations. Tourism Analysis, 5(2-3), 191-196.
Leiper, N. (1990). Tourism systems: An interdisciplinary approach. Massey University.
Mensah, E. A. & Amuquandoh, F. E. (2010). Poverty Reduction Through Tourism: Residents’ Perspectives. Journal of Travel and Tourism Research, 8(5), 77-96.
Mograbi, J., & Rogerson, C. M. (2007). Maximising the Local Pro-Poor Impacts of Dive Tourism: Sodwana Bay, South Africa. Urban Forum, 18(2), 85–104.
Neuman, L. (2014). Social Research Method: Qualitative and Quantitative Approaches (7th ed.). Essex: Pearson Education Limited.
Orams, M. B. (2003). Sandy beaches as a tourism attraction: a management challenge for the 21 st century. Journal of Coastal Research, 74-84.
Organization for Economic Cooperation and Development. (2008). The Contribution of Services To Development And The Role Of Trade Liberalisation And Regulation. Retrieved April 9th, 2020 from https://www.oecd.org/investment/globalforum/40302909.pdf.
Paul, H. (1977). Marketing für Fremdenverkehr: Leitlinien für die Dienstleistungs-und Absatzpolitik im Herstellerbereich der Fremdenverkehrswirtschaft. Rationalisierungs-Kuratorium d. Dt. Wirtschaft.
Phillips, M. R., & House, C. (2009). An evaluation of priorities for beach tourism: Case studies from South Wales, UK. Tourism Management, 30(2), 176-183.
Porter, B. A., & Orams, M. B. (2014). Exploring tourism as a potential development strategy for an artisanal fishing community in the Philippines: The case of Barangay Victory in Bolinao. Tourism in Marine Environments, 10(1-2), 49-70.
Romadhoni, R. A., Siallagan, M., & Mayangsari, L. (2019). Virality in Social Media Advertising: A Case Study in Bandung Tourism. The Asian Journal of Technology Management, 12 (3), 204-211.
Scheuch, F. (1982). Dienstleistungsmarketing. München: Verlag Franz Vahlen
Um, S., Chon, K., & Ro, Y. (2006). Antecedents of revisit intention. Annals of tourism research, 33(4), 1141-1158.
Valle, P. O. D., Guerreiro, M., Mendes, J., & Silva, J. A. (2011). The cultural offer as a tourist product in coastal destinations: The Case of Algarve, Portugal. Tourism and Hospitality Research, 11(4), 233-247.
Van der Merwe, P., Slabbert, E., & Saayman, M. (2011). Travel motivations of tourists to selected marine destinations. International journal of tourism research, 13(5), 457-467.
Wang, S., & Qu, H. (2006). A study of tourists' satisfaction determinants in the context of the Pearl River Delta sub-regional destinations. Journal of Hospitality & Leisure Marketing, 14(3), 49-63.
Wijarnako, T. (2018). Pertumbuhan Pariwisata Indonesia Peringkat 9 Di Dunia. Retrieved April 10th, 2020 from https://travel.tempo.co/read/1139099/pertumbuhan-pariwisata-indonesia-peringkat-9-di-dunia.
Yin, R. K. (2004). Case Study Research (4th ed.). SAGE Publication, Inc.
Yong, A. G., & Pearce, S. (2013). A beginner’s guide to factor analysis: Focusing on exploratory factor analysis. Tutorials in quantitative methods for psychology, 9(2), 79-94.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56