The constructive use of film genre for the screenwriter: mental space of film genre first exploration

This article aims to examine components of film genre that may be of practical use to the screenwriter in the creative ideation process as well as in the construction of a screenplay. The varying uses of the term genre has led to a misunderstanding of its efficacious place in the screenwriter's toolbox and it is my intent to forge beyond genre studies of historical, marketing, iconographic and thematic perspectives and focus on the implications of film genre in the development of a screenplay. To achieve this objective, film genre will be explored in relation to the philosophical constructs proposed by Gilles Fauconnier and George Lakoff, specifically the idea of mental space as it relates to the building of a film narrative into an idealized cognitive model that appeals to and attracts a specific audience.