Marketing and Semiotics: New Directions in the Study of Signs for Sale

Published by De Gruyter Mouton 1987

Marketing and Semiotics

New Directions in the Study of Signs for Sale

Edited by: Jean Umiker-Sebeok

Volume 77 in the series Approaches to Semiotics [AS]

https://doi.org/10.1515/9783110853254

Contents

Frontmatter Requires Authentication Unlicensed Licensed Download PDF	i
Contents Requires Authentication Unlicensed Licensed Download PDF	v
Preface Requires Authentication Unlicensed Licensed Download PDF	ix
Marketing and Semiotics: Defining the Scope of Their Partnership
Semiotics of Person and Nation Marketing Philip Kotler Requires Authentication Unlicensed Licensed Download PDF	3
Semiotician Ordinaire Sidney J. Levy Requires Authentication Unlicensed Licensed Download PDF	13
Messages in the Marketplace Thomas A. Sebeok Requires Authentication Unlicensed Licensed Download PDF	21
From Money to Dream: A Return Ticket Alain Rey Requires Authentication Unlicensed Licensed Download PDF	31
A Semiotic Approach to Product Conceptualization and Design
Semiotic Marketing and Product Conceptualization Katsumi Hoshino Requires Authentication Unlicensed Licensed Download PDF	41
A Semiotic Approach to the Design Process Tetsuo Kawama Requires Authentication Unlicensed Licensed Download PDF	57
Consumer Esthetics
The Study of Signs in Consumer Esthetics: An Egocentric Review Morris B. Holbrook Requires Authentication Unlicensed Licensed Download PDF	73
SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation Rolf Kloepfer Requires Authentication Unlicensed Licensed Download PDF	123
Signs of Consumer Identity
Identity and the Relevance of Market, Personal, and Community Objects Russell W. Belk Requires Authentication Unlicensed Licensed Download PDF	151
Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. Stephen M. Verba and Carl Camden Requires Authentication Unlicensed Licensed Download PDF	165
Symbolic Consumption
The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption Michael R. Solomon and Henry Assael Requires Authentication Unlicensed Licensed Download PDF	189
Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions Trudy Kehret-Ward Requires Authentication Unlicensed Licensed Download PDF	219
Modern Hex Signs and Symbols of Security Dennis W. Rook Requires Authentication Unlicensed Licensed Download PDF	239
Decoding Advertisements
Toward a Semiotic of Advertising Story Grammars David Glen Mick Requires Authentication Unlicensed Licensed Download PDF	249
Advertising: The Frame Message Winfried Nöth Requires Authentication Unlicensed Licensed Download PDF	279
Rhetorical Figures in the Advertising Image Jacques Durand Requires Authentication Unlicensed Licensed Download PDF	295
The Structure is the Message–The Case of Advertising Varda Langholz-Leymore Requires Authentication Unlicensed Licensed Download PDF	319
Movies, Television, and Live Performance
Movies as Myths: An Interpretation of Motion Picture Mythology Elizabeth C. Hirschman Requires Authentication Unlicensed Licensed Download PDF	335
The Semiotics of Possessions and Commercial Communication Robert Passikoff and Rebecca H. Holman Requires Authentication Unlicensed Licensed Download PDF	375
The Marketing of Performance Paul Bouissac Requires Authentication Unlicensed Licensed Download PDF	391
Corporate Imagery and Communication
Mythology in Organizations and Marketing Henri Broms and Henrik Gahmberg Requires Authentication Unlicensed Licensed Download PDF	409
Theater in Japanese-American Negotiations Don R. McCreary Requires Authentication Unlicensed Licensed Download PDF	421
The Cultural Context of Advertising
Advertising as a Cultural System John F. Sherry Requires Authentication Unlicensed Licensed Download PDF	441
The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man Eduardo G. Camargo Requires Authentication Unlicensed Licensed Download PDF	463
Homo Coca-Colens: From Marketing to Semiotics and Politics Chantal Cinquin Requires Authentication Unlicensed Licensed Download PDF	485
The Semiotic Diagnosis of Marketing Culture Juan A. Magariños de Morentin Requires Authentication Unlicensed Licensed Download PDF	497
Advertising and Gender
‘Sex Sells’: Comment on Gender Images and Myth in Advertising Dean MacCannell Requires Authentication Unlicensed Licensed Download PDF	521
Advertising Manipulates Women’s Lib Marian Flick Requires Authentication Unlicensed Licensed Download PDF	533
Contributors Requires Authentication Unlicensed Licensed Download PDF	543
Index of Subjects Requires Authentication Unlicensed Licensed Download PDF	549

Language: English
Publisher: De Gruyter Mouton
Pages
- Front matter: 12
- Main content: 556
Illustrations
- Illustrations: 88
- Tables: 27
Keywords: Marketing; Semiotik

eBook

Published: October 25, 2012
ISBN: 9783110853254

Hardcover

Published: October 1, 1987
ISBN: 9783110111484