초록

외국기업과의 전략적 제휴에 있어 파트너 선정기준에 관한 선행연구들은 다양한 요인을 제시하고, 각기 다른 기준을 강조한다. 그 이유는 파트너 선정기준의 중요도가 조직상황에 근거하여 결정되기 때문이다. 본 연구는 외국기업과의 국제 전략적 제휴에서 2가지 조직상황, 즉 지배구조의 형태와 국제제휴경험의 유무에 따라서 파트너 선정기준인 과업관련 요인과 파트너관련 요인의 상대적 중요도가 달라지는 것을 실증적으로 규명하고자 하였다. 이를 위해 2000년대 한국에서 외국기업과 전략적 제휴를 체결한 97개 한국 e-비즈니스 기업들을 대상으로 파트너 선정기준의 상대적 중요도를 조사하였다. 연구 결과 한국의 e-비즈니스 기업들이 외국기업과 지분제휴를 체결한 경우에 비지분제휴한 경우보다 금융과 지식요인을 상대적으로 중요하게 고려한 반면에 비지분제휴 기업들은 지분제휴 기업들보다 마케팅요인을 상대적으로 중요하게 고려하였다. 한편, 국제제휴경험을 지닌 한국 e-비즈니스 기업들이 국제제휴경험이 없는 기업들보다 신뢰요인을 상대적으로 중요하게 고려한 반면에 국제제휴경험이 없던 기업들은 국제제휴경험을 지닌 기업들 보다 지식요인을 강조하는 것으로 나타났다.

키워드

국제 전략적 제휴, 파트너 선정기준, e-비즈니스 기업, 과업관련 기준, 파트너관련 기준,조직상황, 지배구조, 국제제휴경험

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