본 연구는 중국 중소기업들이 전자무역을 활용하는데 어떤 요인들이 영향을 미치고 전자무역의 경제적 성과에는 어떤 영향을 주는지 실증 분석하는데 중점을 맞추고 있다. 이를 위해 전자무역에 관한 기존 문헌고찰을 통해 전자무역거래의 활용수준 및 성과와 관련하여 영향을 미칠 수 있는 요인들을 크게 기업외부 요인, 기업내부 요인, 관계특성 요인으로 구분하여 연구모형과 가설을 설정한 다음 중국 장강삼각주 소재의 중소기업들을 대상으로 각 요인들이 전자무역 활용 및 성과에 영향을 미치는 정도에 대한 가설들의 유의성을 실증적으로 검증하고자 하였다. 연구 결과 기업외부요인 중에서는 정부유관기관의 지원정도, 기업내부요인 중에서는 CEO의 지원이 전자무역 활용수준에 유의한 영향을 미치는 것으로 나타났으나, 관계특성요인은 전자무역 활용수준에 유의한 영향을 미치지 않는 것으로 나타났다. 그리고 전자무역 활용수준은 전자무역 활용성과에 유의한 영향을 미치는 것으로 나타났다. 이를 토대로 향후 중국 중소기업의 전자무역 활성화를 위한 시사점과 정책방향을 제시하였다.
The purpose of this study is to find out the factors affecting the usage and performance of e-Trade in Chinese Small and Medium-sized Enterprises(SMEs). To achieve the purpose of the study, the research model and hypotheses, depicting the relationship among external factors, internal factors, relationship characteristics, e-Trade usage level, and performance were developed based on the existing literature on e-Trade. To test the significance of the research model and hypotheses, an empirical survey were conducted to the Chinese SMEs in Yangtze River Delta area, which are actively using the e-Trade in their trade processes. According to the result of the statistical analyses on the 85 effective questionnaires from the sample firms, support of the government related institutions(one of the external factors) and CEO's support(one of the internal factors) had significant relationship with e-Trade usage level, but no significant relationship was found between the relationship characteristics and e-Trade usage level. Like the results of the most of the existing literature, e-Trade usage level were found to significantly affected the e-Trade performance. Finally, based on results of the empirical survey, several implications on the Chinese SME's e-Trade strategies and policy alternatives were proposed as a concluding remark.
The purpose of this study is to find out the factors affecting the usage and performance of e-Trade in Chinese Small and Medium-sized Enterprises(SMEs). To achieve the purpose of the study, the research model and hypotheses, depicting the relationship among external factors, internal factors, relationship characteristics, e-Trade usage level, and performance were developed based on the existing literature on e-Trade. To test the significance of the research model and hypotheses, an empirical survey were conducted to the Chinese SMEs in Yangtze River Delta area, which are actively using the e-Trade in their trade processes. According to the result of the statistical analyses on the 85 effective questionnaires from the sample firms, support of the government related institutions(one of the external factors) and CEO's support(one of the internal factors) had significant relationship with e-Trade usage level, but no significant relationship was found between the relationship characteristics and e-Trade usage level. Like the results of the most of the existing literature, e-Trade usage level were found to significantly affected the e-Trade performance. Finally, based on results of the empirical survey, several implications on the Chinese SME's e-Trade strategies and policy alternatives were proposed as a concluding remark.
