세계무역은 전통적인 방식에서 전자적인 방식으로 빠르게 전환중이다. 이미 각국의 바이어들은 거래선 발굴방법으로 무역 e-Marketplace 등 온라인 검색을 우선적으로 활용하고 있다. 또한 무역업자들을 서로 연결해 주는 무역 e-Marketplace의 매개기능은 전자무역 정보서비스의 전문적인 영역과 더불어 다양한 무역정보(거래정보, 상품정보, 기업정보)를 실시간으로 제공하고 있다. 본 연구의 목적은 무역 e-Marketplace인 Alibaba.com의 판매자의 무역정보인 신규상품등록과 기존상품수정이 구매자의 신뢰성을 나타내는 인콰이어리(견적요청서)와의 관계를 한국 판매자를 대상으로 실증 분석하고자 한다.
분석결과, 판매자가 무역정보인 기존의 상품을 수정할 경우 구매자로 부터 더 많은 인콰이어리를 받는 것으로 분석되었으나, 판매자가 상품을 신규로 등록하는 경우에는 구매자로부터 인콰이어리를 받는 것에 영향을 주지 않는 것으로 나타났다.
World trade is fast going through a conversion from the traditional format into an electronic one. Buyers all around the world have already used online search service such as e-Marketplace to find new clients first. Connecting traders, trade e-Marketplace through its broker functions provides real-time trade information of diverse kinds(trading, product and company information) as well as the professional area of electronic trade information service. This study sets out to empirically analyze relations between the seller's new product registration and old product revision and the buyer's inquiry(order sheet) at Alibaba.com as trade e-Marketplace. The analysis results show that the seller received more inquiries from buyers in case of revising old products and the seller's new product registration did not affect inquiries from purchasers.
World trade is fast going through a conversion from the traditional format into an electronic one. Buyers all around the world have already used online search service such as e-Marketplace to find new clients first. Connecting traders, trade e-Marketplace through its broker functions provides real-time trade information of diverse kinds(trading, product and company information) as well as the professional area of electronic trade information service. This study sets out to empirically analyze relations between the seller's new product registration and old product revision and the buyer's inquiry(order sheet) at Alibaba.com as trade e-Marketplace. The analysis results show that the seller received more inquiries from buyers in case of revising old products and the seller's new product registration did not affect inquiries from purchasers.
