초록

The purpose of this study is to identify the color preference through the difference of color preference of 20’s university students in Seoul and Busan ​& Ulsan. As the development of the fourth industry accelerates the diversity of products, the design element that can meet the increasing emotional demands of consumers is color. The difference in urban environment colors depending on the region is the difference between the user’s color perception and the preference. Therefore, preference color changes according to local factors and age, so we study the change and difference in color preference of 20’s university students. A questionnaire survey was conducted on 20’s university students majoring in design at Seoul and Busan & Ulsan. First, There is no difference between cities, 22% in Seoul, 26% in Busan & Ulsan, and university students preferred achromatic color. Second, in Seoul, the preference of dark and dark tones(18%) was the highest and bright colors(34%) were the highest in Busan & Ulsan. Third, white, gray, and black achromatic colors tend to be preferred according to the area. In Seoul, the preference of white and light gray is 12%, and that of Busan & Ulsan is 14%. In the 1990s, university students preferred B, PB in order. As of 2017, university students in Seoul and Busan & Ulsan have the highest preference for color R, followed by PB and university students who prefer achromatic color. By checking the color preference of the twenties university students and the color preference difference between Seoul and Busan & Ulsan area, it can help color design for regional color planning or product sale.

키워드

선호색, 20대, 지역별

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