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KCI 후보

심리적 거리 중요도가 해외의료서비스의 선택에 미치는 영향

The Study on the Importance of Psychic Distance affecting Choice of International Healthcare Service

의료경영학연구
약어 : 의료경영학연구
2012 vol.6, no.1, pp.53 - 62
DOI : 10.18014/hsmr.2012.6.1.53
발행기관 : 경희대학교 경영연구원
연구분야 : 경영학
Copyright © 경희대학교 경영연구원
서상윤 1 ,  차재빈 2 ,  이훈영 3

1경희대학교

2경희대학교

3경희대학교

163 회 열람

This paper investigates how the importance of psychic distance, geographic distance, and medical competence influence potential Chinese customers when they select a destination country for international healthcare services. We also explore how the seriousness of the customer’s illness affects their choice of healthcare service countries. We limited the international healthcare service countries to Chinese customers to the United States, South Korea, Thailand, Singapore, and India. We analyzed the data collected from 1,292 potential Chinese customers, using multinomial logit model. Results indicate that medical quality is the common important factor of destination choice in cancer, diabetes, cosmetic surgery, skin care. In addition, customers for cancer did not care about the cost medical care. They consider the quality, distance and trip time to determinant of choosing a countries. However, respondents considering treatment for relatively minor diseases are more likely to select countries, such as Korea, which has a similar cultural background.

Psychic Distance, International Healthcare Choice

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