초록

A significant number of South Korean television dramas from the late 2000s and early 2010s feature a creative youth gourmet who develops their taste (immat 입맛) for their self-development and for national honor. This article examines three such dramas—Coffee Prince (K’ŏp’i p'ŭrinsŭ il-ho chŏm 커피프린스 l호점, 2007), Bread, Love and Dreams (Cheppang wang Kim T’akku 제빵왕 김탁구, 2010), and Cinderella’s Sister (Sinderella ŏnni 신데렐라 언니, 2010). While by the mid-2010s reality and variety programs were more likely to feature young cooks and tastemakers than television dramas, youth on screen in the rapidly globalizing 2000s and early 2010s grappled with tensions between cosmopolitan and national consumption. The article further explores the dichotomy between rote learning and duty on the one hand, and creativity on the other, arguing that the focus on creativity connects to educational reforms and broader social policies of the time.

키워드

taste, Korean cuisine, globalization, youth, television dramas

참고문헌(49)open

  1. [단행본] Abelmann, Nancy / 2013 / No Alternative?: Experiments in South Korean Education / University of California Press

  2. [학술지] Ahn, Jiwon / 2010 / Gourmet Drama: A Tasty Case of Narrating the Nation / Flow: A Critical Forum on Media and Culture 11 (10)

  3. [단행본] Arai, Andrea Gevurtz / 2016 / The Strange Child: Education and the Psychology of Patriotism in Recessionary Japan / Stanford University Press

  4. [학술지] Bruno, Antonetta L. / 2017 / Mŏkpang: Pay Me and I’ll Show You How Much I Can Eat for Your Pleasure / Journal of Japanese and Korean Cinema 9 (2) : 155 ~ 171

  5. [단행본] Chang, Kyung-Sup / 2010 / South Korean under Compressed Modernity : Familial Political Economy in Transition / Routledge

  6. [단행본] De Certeau, Michel / 1998 / The Practice of Everyday Life. Vol. 2, Living and Cooking / University of Minnesota Press

  7. [학술대회] Flinn, Jennifer / 2018 / Food, Media and Masculinity : How Instructional Cooking Media Reflects New Gendered Realities in South Korea / Paper presented at the 1st Biennial Conference on Food and Communication

  8. [단행본] Foucault, Michel / 1988 / Technologies of the Self: A Seminar with Michel Foucault / University of Massachusetts Press

  9. [인터넷자료] Girlfriday / Cinderella’s Sister: Episode 20 (Final) / Dramabeans (blog)

  10. [학술지] 주은우 / 2011 / A Historical Imagination of a Neo-liberal Society:Considerations on the Korean Historical Drama Chuno / The Review of Korean Studies 14 (2) : 11 ~ 38

  11. [단행본] Joo, Rachael Miyung / 2012 / Transnational Sport: Gender, Media, and Global Korea / Duke University Press

  12. [단행본] Jung, Sun / 2010 / Complicated Currents: Media Flows, Soft Power and East Asia / Monash University Publishing : 185 ~ 209

  13. [인터넷자료] KBS News / “KBS ‘Sinderella ŏnni’, sich’ŏngnyul 20% tolp’a” KBS ‘신데렐라 언니’, 시청률 20%돌파 [KBS Cinderella’s Sister exceeds viewer ratings of 20%]

  14. [인터넷자료] Kim Ayŏn 김아연 / “P’yŏnggyun sich’ŏngnyul ro pon 2010 tŭrama” 평균 시청률로 본 2010드라마 [2010 dramas as viewed through their viewer ratings] / Tonga ilbo 동아일보

  15. [학술지] Kim, Ju Oak / 2018 / Korea’s Blacklist Scandal: Governmentality, Culture, and Creativity / Culture, Theory and Critique 59 (2) : 81 ~ 93

  16. [단행본] Kim, Tae-Ho / 2019 / Moral Foods: The Construction of Nutrition and Health in Modern Asia / University of Hawai’i Press : 130 ~ 149

  17. [학술지] 김용희 / 2019 / 영화<리틀 포레스트>에 나타난 시간의 의미와 그 영화형식적 구현에 대한 연구 / 아시아영화연구 12 (1) : 87 ~ 112

  18. [인터넷자료] Kirk, Donald / Mon Dieu, Korea’s Paris Baguette Is Now a Real Parisian Boulangerie / Forbes

  19. [학술지] Lavin, Maud / 2015 / Tomboy in Love: Korean and U.S. Views of Heterosexual Eroticism in the K-Drama First Shop of Coffee Prince / Situations 8 (1) : 45 ~ 69

  20. [학술대회] Leppanen, Antti / 2012 / The Steamed and the Baked: Bread and Bread-Making in the Identity of Korean Rice Cake Producers / Paper presented at the American Anthropological Association Meeting

  21. [단행본] Levi-Strauss, Claude / 1969 / The Raw and the Cooked: Introduction to a Science of Mythology. Vol. 1 / Harper and Row

  22. [단행본] Lupton, Deborah / 2005 / The Taste Culture Reader: Experiencing Food and Drink / Berg : 317 ~ 324

  23. [인터넷자료] Marlow, Iain / South Korea’s Chaebol Problem / The Globe and Mail

  24. [단행본] Mintz, Sidney W. / 1985 / Sweetness and Power: The Place of Sugar in Modern History / Penguin Books

  25. [학술지] 문옥표 / 2012 / 한국인의 식생활 속의 다문화 실천: 국제결혼 가정을 중심으로 / 한국문화인류학 45 (2) : 109 ~ 148

  26. [단행본] Nelson, Laura / 2000 / Measured Excess: Status, Gender, and Consumer Nationalism in South Korea / Columbia University Press

  27. [인터넷자료] Ng, Natalie / What ‘Little Forest’ Gets So Right about Women / Filmed in Ether

  28. [인터넷자료] Occupied Territories / A Radical Narrative Disguised as a K-Drama: ‘Coffee Prince,’ Gender, and Sexuality

  29. [단행본] Ohnuki-Tierney, Emiko / 1993 / Rice as Self: Japanese Identities through Time / Princeton University Press

  30. [단행본] Oldenburg, Roy / 1989 / The Great Good Place: Cafes, Coffee Shops, Community Centers, Beauty Parlors, General Stores, Bars, Hangouts, and How They Get You Through the Day / Paragon House

  31. [인터넷자료] Park, Jin-hai / Young Generation Searching for ‘Small but Certain Happiness / The Korea Times

  32. [단행본] Pemberton, Robert W. / 2001 / Asian Food: The Global and the Local, edited by Katarzyna Cwiertka and Boudewijn Walraven / University of Hawai’i Press : 76 ~ 94

  33. [단행본] Pettid, Michael J. / 2008 / Korean Cuisine: An Illustrated History / Reaktion Books

  34. [인터넷자료] Pŭllaek myujel 블랙뮤젤 / “‘Cheppang wang Kim T’akku’ makchang k’odŭ ŭi myohan maeryŏk i ssŭpssŭl” ‘제빵왕 김탁구’ 막장 코드의 묘한 맥력이 씁쓸 [The strange attraction of the makchang code in Kim T’akku is bitter] / Pŭllaek myujel ŭi nanjangnant’a 블랙뮤젤의 난장난타(blog)

  35. [인터넷자료] Rampell, Catherine / South Koreans Put in Most Hours / Economix (blog). New York Times

  36. [단행본] Rose, Nikolas / 1996 / Inventing Ourselves: Psychology, Power, And Personhood / Cambridge University Press

  37. [학위논문] Song, Jee Eun Regina / 2012 / Building an Empire One Cup at a Time: Cultural Meaning and Power of Starbucks Korea

  38. [학술지] Song, Jee Eun Regina / 2014 / The Soybean Paste Girl: The Cultural and Gender Politics of Coffee Consumption in Contemporary South Korea / Journal of Korean Studies 19 (2) : 429 ~ 448

  39. [학술지] Sorensen, Clark / 1988 / The Myth of Princess Pari and the Self Image of Korean Women / Anthropos 83 (4-6) : 403 ~ 419

  40. [학술지] Sutton, David E / 2010 / Food and the Senses / Annual Review of Anthropology 39 : 209 ~ 223

  41. [학술지] Tangherlini, Timothy R. / 1994 / Cinderella in Korea: Korean Oikotypes of AaTh 510 / Fabula 35 (3-4) : 282 ~ 304

  42. [인터넷자료] TeriYaki / I’ll Take a Refill of Coffee Prince / Dramabeans (Blog)

  43. [단행본] Tilland, Bonnie / 2018 / Transgression in Korea: Beyond Resistance and Control / University of Michigan Press : 165 ~ 194

  44. [학위논문] Wang Medina, Jenny / 2015 / The Transformation from Tradition to Brand: ‘Global’ Korean Culture and the Politics of Inclusion in Late 20th and Early 21st Century South Korea

  45. [학술지] 이원 / 2012 / 2000년대 전문직 드라마의 특징과 발전 양상 / 한국콘텐츠학회 논문지 12 (11) : 68 ~ 75

  46. [단행본] Yoo, Theodore Jun / 2017 / Encounters Old and New in World History: Essays Inspired by Jeremy H. Bentley / University of Hawai’i Press : 107 ~ 118

  47. [인터넷자료] Yun, Suh-young / ‘Hansik’ Chosen to Draw Foreign Tourists / The Korea Times

  48. [단행본] Yun Sŏkchin 윤석진 / 2007 / Kim Samsun kwa Chang Chunhyŏk ŭi tŭrama kongbang 김삼순과 장준혁의드라마 공방 [Kim Samsun and Chang Chunhyŏk’s drama battle] / Pungmak’ŭ 북마크

  49. [학술지] 윤석진 / 2012 / 2000년대 한국 텔레비전 역사드라마의 장르 변화 양상 고찰 1 / 한국극예술연구 (38) : 301 ~ 323