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문화성향과 종결욕구에 따른 틀효과에서의 차이

The Differential Effects of Cultural Disposition and Need for Cognitive Closure on Framing Effects

인지과학
약어 : 인지과학
2013 vol.24, no.2, pp.173 - 201
DOI : 10.19066/cogsci.2013.24.2.004
발행기관 : 한국인지과학회
연구분야 : 인지과학
Copyright © 한국인지과학회
주미정 1 ,  이재식 2 ,  안성필 3

1부산대학교

2부산대학교

3서강대학교

인용한 논문 수 :   -  
257 회 열람

한국의 대학생을 대상으로 문화성향(개인주의-집단주의, 또는 수평적-수직적 사고)과 종결욕구 수준(저-고집단)의 조합에 따른 틀효과에서의 차이를 살펴보았다. 이를 위해 Singelis 등[1]의 INDCOL 척도와 이성수[2]의 NFC 척도를 사용하여 문화성향과 종결욕구 수준에 따라 집단을 분류한 후, 다섯 가지의 의사결정 시나리오에 대한 위험추구와 위험회피의 틀효과 차이를 비교하였다. 본 연구의 결과를 요약하면 다음과 같다. (1) 이득틀 조건에서는 위험회피 대안의 선택 비율이, 반면 손실틀 조건에서는 위험추구 대안의 선택 비율이 상대적으로 더 높았다. (2) 두 가지 문화성향(개인주의-집단주의, 수평적-수직적 사고성향)에 따른 틀효과 차이는 각각 유의하지 않았으나, 종결욕구가 높은 집단은 종결욕구가 낮은 집단에 비해 손실틀 조건에서 위험추구 대안에 대해 상대적으로 더 높은 선호도를 보였다. 마지막으로 (3) 개인주의 문화성향과 수평적 사고성향에서는 종결욕구 수준에 따른 틀효과 차이가 유의하지 않았으나, 집단주의 문화성향과 수직적 사고성향에서는 종결욕구 수준에 따른 틀효과의 차이가 유의하였다. 즉, 틀효과에 대한 집단주의 문화성향과 수직적 사고성향의 영향은 종결욕구 수준이 낮은 집단보다는 높은 집단에서만 관찰되었다.

This study aimed to investigate the differential effects of individual’s cultural disposition (individualism-collectivism or horizontal-vertical thinking) and need for cognitive closure(NFC) on framing effects. For this purpose, the participants were divided into 4 different cultural disposition groups based on Singelis et al.’s[1] INDCOL scale, and 2 different NFC groups based on Lee’s[2] NFC Scale, and then asked to respond on 5 decision making scenarios. The results can be summarized as followings. First, participants preferred risk-avoidant option in gain frame, whereas risk-seeking option in loss frame. Second, there are no difference of cultural disposition on framing effects, but high NFC group showed larger framing effects than low NFC group in loss frame. Third, collectivism and vertical thinking in high NFC condition showed larger framing effects than low NFC condition.

틀효과, 개인주의-집단주의, 수평적-수직적 사고, 종결욕구
framing effect, individualism-collectivism, horizontal-vertical thinking, need for cognitive closure(NFC)

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