이 연구에서는 농업과 농촌의 다원적 가치별 중요도를 알아보기 위해 계층과정분석(AHP)을 실시했다. 20개의 다원적 가치별로 중요도의 순위를 분석한 결과, 식량의 안정적 공급, 식량 자급률 증대, 식품 안전성 확보, 홍수조절 기능, 인구 분산, 국산 식량 양호, 수자원보호 기능 순으로 중요하다는 사실이 발견되었다. 연구결과를 바탕으로 농업 농촌의 활성화에 필요한 정책PR의 방향을 탐색적으로 분석했다.
In this study, AHP (analytic hierarchy process) was performed for looking into the degree of importance of multifactorial value of agriculture-rural village. As a result, important multifactorial value of agriculture-rural village among 20 policies are ranked following as; the stable supply of food, the increase of food self-sufficiency rate, the security of food safety, the function of flood control, the dispersion of population, the goodness of Korean food production, the function of water resources protection. Based on the research results, it was discussed on direction of policies' public relations (PR) for agriculture and rural village.
In this study, AHP (analytic hierarchy process) was performed for looking into the degree of importance of multifactorial value of agriculture-rural village. As a result, important multifactorial value of agriculture-rural village among 20 policies are ranked following as; the stable supply of food, the increase of food self-sufficiency rate, the security of food safety, the function of flood control, the dispersion of population, the goodness of Korean food production, the function of water resources protection. Based on the research results, it was discussed on direction of policies' public relations (PR) for agriculture and rural village.
