International Journal of Engineering and Technology

Population growth and increased food consumption have led to an increase in demand. The development of a new food product will be driven by the application of a process-oriented method of transforming ideas into products to improve market development. This research identified and prioritized factors affecting the innovation process in developing new products in entrepreneurial companies active in the food industry of Sistan and Baluchestan province. The survey population included managers and entrepreneurial companies active in the food industry of Sistan and Baluchistan province. Criteria and options related to the development of a new product have been identified by a survey of industry experts and academic professors and have been ranked with the help of Fuzzy Hierarchy Process Analysis process. The results of the research showed that development, conceptual design, prototyping, mass production and marketing and sales were the most important factors in the development of new products, respectively.