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Pregledni rad

https://doi.org/10.22572/mi.26.1.4

The Evolution of the Concept of Public Diplomacy from the Perspective of Communication Stakeholders

Hasan Saliu orcid id orcid.org/0000-0002-5864-3645 ; Faculty of Mass Communication, AAB College, Pristina, Kosovo


Puni tekst: engleski pdf 506 Kb

str. 69-86

preuzimanja: 1.667

citiraj


Sažetak

The purpose of this article was to analyse the concept of public diplomacy from the perspective of communication actors. Public diplomacy implies the communication between state and non-state actors and the foreign public, and the process of informing, influencing, establishing long-term relations and realizing foreign policy goals. While most studies to date view such communication activities as social interactions, some scholars consider them to be foreign policy activities, in which case the concept of public diplomacy is explained in terms of an interdisciplinary approach. Through the critical literature review, this article argues that public diplomacy shows the interaction between different communication stakeholders and the foreign public, where the former give direct messages and often achieve the desired effects through communication channels. By analysing public diplomacy activities carried out by communication actors, the article concludes that the concept of public diplomacy is clearly defined and more structured in communication sciences.

Ključne riječi

public diplomacy; media; communication actors; foreign audience; information

Hrčak ID:

240442

URI

https://hrcak.srce.hr/240442

Datum izdavanja:

23.6.2020.

Posjeta: 2.540 *