A Study on the Recommendation Tourism Area in North Korea by Attracive Attributes of Tourist Destination using SNS Big Data

doi:10.22716/sckt.2020.8.1.008

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2020 Vol.8, Issue 1 Preview Page

Research Article

A Study on the Recommendation Tourism Area in North Korea by Attracive Attributes of Tourist Destination using SNS Big Data SNS 빅데이터를 활용한 관광목적지 매력속성에 따른 북한 관광지 추천: Seok-Hun Yun¹, Tae-Gyeong Lee², Seok-Jae Moon³, Ki-Hwan Ryu⁴
윤석훈¹, 이태경², 문석재³, 류기환⁴; ¹Shinhan University Graduate School of Inter-Korean Cooperative Welfare Administration
²KwangWoon University, Graduate School of Smart Convergence, Institute of Tourism Industry
³Professor, KwangWoon University, Institute of Information Technology
⁴Professor, KwangWoon University, Graduate School of Smart Convergence, Institute of Tourism Industry

¹신한대학교 남북협력복지행정 대학원
²광운대학교 스마트융합대학원 관광산업전공
³광운대학교 정보과학교육원 정보보호학 교수
⁴광운대학교 스마트융합대학원 관광산업전공 교수

31 March 2020. pp. 71-81

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Abstract

본 연구에서는 SNS를 바탕으로 ’북한관광‘에 대한 빅데이터를 수집하고 관광지 매력속성에 따라 북한 관광지 추천에 관하여 연구하고자 한다. 먼저 빅데이터를 수집하기 위해 TEXTOM이라는 사이트에서 북한관광이라는 단어에 대해 2019년 01월부터 2019년 12월까지 약 1년간의 자료를 수집하였고, 이 수집 데이터를 바탕으로 데이터 정제 및 형태소 분석 등 다양한 분석을 실시하였다. 본 연구에서 조사한 선행연구의 관광지 매력속성에 포함되는 단어들을 바탕으로 안전성, 환대 및 서비스성, 쾌적성, 교통 등의 접근의 용이성, 숙박 및 식사 등의 제반 시설, 비용성 등으로 구분하였다. 따라서 본 연구에서는 북한 관광목적지 매력속성을 안전성, 심미성, 체험성, 경제성, 편의성으로 총 5가지로 분류한다. 추가적으로 일반 사람들에게 설문지 조사를 실시하였으며 설문지를 통해 수집된 자료는 SPSS 23.0 프로그램을 이용하여 빈도분석, 신뢰도 분석, 탐색적 요인분석을 실시하였다. 그리고 북한관광 매력속성 분석에 따른 온톨로지 기술을 이용한 토픽맥 기반의 북한 관광지를 카테고리 기법으로 적용할 것이다.

In this study, we would like to collect big data on ‘North Korea tourism’ based on SNS and study on recommendations of North Korean tourist attractions according to tourist attraction characteristics. First, in order to collect big data, we collected about 1 year of data from January 2019 to December 2019 on the word “Tourism” on the site called TEXTOM, and based on this collected data, various analysis such as data purification and morpheme analysis was conducted. Based on the words contained in the tourist attraction attributes of the preceding studies investigated in this study, it is divided into safety, hospitality and serviceability, comfort, ease of access to transportation, various facilities such as accommodation, meals, cost, and etc. Therefore, this study classifies North Korea’s tourist destination attractive properties into five categories: safety, aesthetics, experience, economics, and convenience. In addition, questionnaire surveys were conducted on the general public, and data collected through the questionnaire were used in frequency analysis, reliability analysis, and exploratory factor analysis using the SPS 23.0 program. Also, Topic Mac-based North Korean tourist sites using ontology technology based on analysis of attractive characteristics of North Korean tourism will be applied as a category technique.

Keywords

North Korea tourism

Tourism Attracton Attribute

Big data

Textom

Recommend tourism

References

H. J. Lee, and Y. H. Lee, Vision and Tasks of Inter-Korean Social and Cultural Cooperation, Hyundai Research Institute, No. 3, pp. 1-15, 2018.
S. J. Hong, The direction of inter-Korean tourism cooperation, Korea Tourism Policy, Vol. 71, pp. 60-64, 2014. https://www.unwto.org/
D. J. Lee, J. U. Won, Y. J. Kwon, and M. R. Kim, A Study on the Customer Satisfaction of Delivery Companies Based on Social Network Big Data, Journal of Electronic Trade Association of Korea, Vol. 21, No. 4, pp. 55-67, 2016.10.7838/jsebs.2016.21.4.055
https://terms.naver.com/entry.nhn?docId=1526243&cid=42171&categoryId=42180
https://terms.naver.com/entry.nhn?docId=1821142&cid=46629&categoryId=46629
H. T. Kim, Strategies for the Promotion of Peace and Physical Exchange and Cooperation between South and North Korea, North Korea Research Society, 2018.
D. J. Jeong, S. J. Kim, H. J. Kim, Y. W. Na, I. C. Moon, Y. H. Song, K. B. Choi, K. H. Lim, and J. O. Lee, 2018 Unification Ceremony Survey, Institute of Unification and Peace at Saul University, Unification Studies, 2019.
B. H. Lee, H. J. Lee, and Y. H. Lee, The Meaning and Challenges of the 19th Anniversary of the Mt. Kumgang Tour - According to a survey conducted by experts on inter-Korean relations, Hyundai Research Institute, 2018.
https://www.unikorea.go.kr/unikorea/
K. S. Ko, A Study on the Evaluation of Attractiveness by the Type of Tourist Destination, Ph.D. thesis at Cheju National University, 2006.
S. Y. Han, J. Y. Yoon, and J. Y. Lee, The impact of the attractiveness of overseas travel on perceived benefits, attitudes and behavior, Tourism Leisure Research, Vol. 23, No. 3, pp. 125-145, 2011.
S. Y. Cho, and K. S. Ko, A Analysis of Demographic Difference of North Korea Tourism Destination, Knowledge industry research, Vol. 42, No. 2, pp. 35-54, 2019.10.33932/rir.42.2.3
H. K. Noh, and Y. G. Chae, The study of perception about unofoed tourism of Korean peninsula through qualitative research, Jorunal of Hospitality & Tourism Studies, Vol. 21, No. 2, pp. 16-28, 2019.

Information

Publisher :The Society of Convergence Knowledge
Publisher(Ko) :융복합지식학회
Journal Title :The Society of Convergence Knowledge Transactions
Journal Title(Ko) :융복합지식학회논문지
Volume : 8
No :1
Pages :71-81
DOI :https://doi.org/10.22716/sckt.2020.8.1.008

[1] H. J. Lee, and Y. H. Lee, Vision and Tasks of Inter-Korean Social and Cultural Cooperation, Hyundai Research Institute, No. 3, pp. 1-15, 2018.

[2] S. J. Hong, The direction of inter-Korean tourism cooperation, Korea Tourism Policy, Vol. 71, pp. 60-64, 2014. https://www.unwto.org/

[3] D. J. Lee, J. U. Won, Y. J. Kwon, and M. R. Kim, A Study on the Customer Satisfaction of Delivery Companies Based on Social Network Big Data, Journal of Electronic Trade Association of Korea, Vol. 21, No. 4, pp. 55-67, 2016.10.7838/jsebs.2016.21.4.055

[4] https://terms.naver.com/entry.nhn?docId=1526243&cid=42171&categoryId=42180

[5] https://terms.naver.com/entry.nhn?docId=1821142&cid=46629&categoryId=46629

[6] H. T. Kim, Strategies for the Promotion of Peace and Physical Exchange and Cooperation between South and North Korea, North Korea Research Society, 2018.

[7] D. J. Jeong, S. J. Kim, H. J. Kim, Y. W. Na, I. C. Moon, Y. H. Song, K. B. Choi, K. H. Lim, and J. O. Lee, 2018 Unification Ceremony Survey, Institute of Unification and Peace at Saul University, Unification Studies, 2019.

[8] B. H. Lee, H. J. Lee, and Y. H. Lee, The Meaning and Challenges of the 19th Anniversary of the Mt. Kumgang Tour - According to a survey conducted by experts on inter-Korean relations, Hyundai Research Institute, 2018.

[9] https://www.unikorea.go.kr/unikorea/

[10] K. S. Ko, A Study on the Evaluation of Attractiveness by the Type of Tourist Destination, Ph.D. thesis at Cheju National University, 2006.

[11] S. Y. Han, J. Y. Yoon, and J. Y. Lee, The impact of the attractiveness of overseas travel on perceived benefits, attitudes and behavior, Tourism Leisure Research, Vol. 23, No. 3, pp. 125-145, 2011.

[12] S. Y. Cho, and K. S. Ko, A Analysis of Demographic Difference of North Korea Tourism Destination, Knowledge industry research, Vol. 42, No. 2, pp. 35-54, 2019.10.33932/rir.42.2.3

[13] H. K. Noh, and Y. G. Chae, The study of perception about unofoed tourism of Korean peninsula through qualitative research, Jorunal of Hospitality & Tourism Studies, Vol. 21, No. 2, pp. 16-28, 2019.

The Society of Convergence Knowledge Transactions ISSN:2287-8920(Print) 융복합지식학회논문지

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