목적지 선택 행태 분석은 교통 수요 연구의 중요한 주제이다. 본 연구는 일반적인 교통 수요 연구와 달리 일반인과 다른 인구집단적 특성을 갖고 있는 대학생들의 통학 등의 쇼핑, 여가, 오락 활동을 위한 통행의 목적지 선택에 대한영향 요인을 분석하였다. 대학생들의 일상은 취업자나 중고등학생보다 상대적으로 자율적이나 수업 등의 의무 활동이혼재되어 있다. 쇼핑, 여가, 오락 활동은 업무나 학업 등의 활동과 달리 그 실행의 구체적인 내용의 선택이 상대적으로자유롭다. 본 연구는 다항로짓 분석을 통해 대학생들의 거주지 주변, 학교 주변, 강북 지역, 강남 지역 등의 통행 목적지 선택에 대한 영향 요인을 분석하였다. 분석 결과 이들 활동들의 목적지 선택에는 거주지와 성별, 소득 등이 많은 영향을 미치고 있었으며, 대학생에 특징적인 다양한 해석이 도출되었다. 일반인과 다른 특성의 대규모 인구집단인 대학생의 통행 특성 연구는 교통계획에 시사점을 준다.
Destination choice analysis is an important issue of transportation demand research. The current study analyses the influential factors for university students’ trip destination choice. The university students differ from other population groups in many aspects. The study is concerned with shopping, leisure and amusement purposes of trips, other than obligatory trips such as going to school. University students’ daily life differs from those of employees and middle and high school students in the sense that a lot of flexible activities are mixed with fixed activities such as work and school attending. A multinomial logit analysis investigates the significance of the impact of a set of variables including residential location, gender and income of the university student. The results show that these variables affect the destination choice of shopping, leisure and amusement. The analysis also provides interesting interpretation of the relationships of the variables with the location choices, which are particularly relevant to the university students.
Destination choice analysis is an important issue of transportation demand research. The current study analyses the influential factors for university students’ trip destination choice. The university students differ from other population groups in many aspects. The study is concerned with shopping, leisure and amusement purposes of trips, other than obligatory trips such as going to school. University students’ daily life differs from those of employees and middle and high school students in the sense that a lot of flexible activities are mixed with fixed activities such as work and school attending. A multinomial logit analysis investigates the significance of the impact of a set of variables including residential location, gender and income of the university student. The results show that these variables affect the destination choice of shopping, leisure and amusement. The analysis also provides interesting interpretation of the relationships of the variables with the location choices, which are particularly relevant to the university students.
