+7 925 966 4690, 9am6pm (GMT+3), Monday – Friday
ИД «Финансы и кредит»

JOURNALS

  

FOR AUTHORS

  

SUBSCRIBE

    
Regional Economics: Theory and Practice
 

Effective competitive strategies of sharing economy: Evidence from the Airbnb and UBER companies

Vol. 16, Iss. 2, FEBRUARY 2018

PDF  Article PDF Version

Received: 10 November 2017

Received in revised form: 14 November 2017

Accepted: 15 December 2017

Available online: 15 February 2018

Subject Heading: MARKETING

JEL Classification: D22, K23, L14, L22, O35

Pages: 379–394

https://doi.org/10.24891/re.16.2.379

Molchanova V.A. Sochi Science Centre of Russian Academy of Sciences, Sochi, Russian Federation
veramolchan@mail.ru

ORCID id: not available

Subject This article describes the phenomenon of sharing economy considering the Airbnb and Uber companies' activities as a case study.
Objectives The article aims to characterize factors of effective operation of the companies of share economy and the market changes under influence of the enterprises of new type and certain competitive strategies.
Methods All information for analyzing the activities of the Airbnb and Uber companies was obtained from public sources.
Conclusions and Relevance Commercialization of personal property where it is required, and the contract operator's quitting the market ad hoc, e.g. due to a lack of demand, should be considered the business model innovative feature. Strategies of the companies of sharing economy make the offer of services individual in accordance with economic, political and socio-cultural parameters of the market. The results of this work can be useful to analyze the network economy models and consider the peculiarities of market behavior of internet service aggregators. It is possible to use the research results for strategic planning and marketing services by travel companies.

Keywords: sharing economy, innovative business model, Airbnb, competitive

References:

  1. Chase R. Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism. New York, Public Affairs, 2015, 306 p.
  2. Dolgova M., Dryazgina E. [Sharing economy as a new business model]. Finansy, den'gi, investitsii = Finances, Money, Investments, 2015, no. 3, pp. 13–18. (In Russ.)
  3. Bardhi F., Eckhardt G.M. Access-Based Consumption: The Case of Car Sharing. Journal of Consumer Research, 2012, vol. 39, iss. 4, pp. 881–898. URL: Link
  4. John N.A. The Social Logics of Sharing. The Communication Review, 2013, vol. 16, no. 3, pp. 113–131.
  5. Forno F., Garibaldi R. Sharing Economy in Travel and Tourism: The Case of Home-Swapping in Italy. Journal of Quality Assurance in Hospitality & Tourism, 2015, vol. 16, iss. 2, pp. 202–220. URL: Link
  6. Katz V. Regulating the Sharing Economy. Berkeley Technology Law Journal, 2015, vol. 30, iss. 4, pp. 1067–1126. URL: Link
  7. Kurentsov K.A. Ekonomika sovmestnogo potrebleniya: podderzhka, upravlenie i regulirovanie. V kn.: Innovatsionnye tekhnologii v upravlenii [Economy of co-consumption: support, management, and regulation. In: Innovative technologies in management]. Moscow, MAKS Press Publ., 2016, pp. 26–36.
  8. Ert E., Fleischer A., Magen N. Trust and Reputation in the Sharing Economy: The Role of Personal Photos in Airbnb. Tourism Management, 2016, vol. 55, pp. 62–73. URL: Link
  9. Bel'skikh I.E. [Regional economic crisis 2015–2017 in Russia: search for development alternatives]. Regional'naya ekonomika: teoriya i praktika = Regional Economics: Theory and Practice, 2014, no. 26, pp. 2–9. URL: Link (In Russ.)
  10. Kuz'mina T.V. [Sociocultural futurological phenomenon of joint consumption: causes of emergence, features, effects]. Istoricheskie, filosofskie, politicheskie i yuridicheskie nauki, kul'turologiya i iskusstvovedenie. Voprosy teorii i praktiki = Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice, 2017, no. 9, pp. 121–124. (In Russ.)
  11. Pleshchenko V.I. [The role and place of club institutions in the processes of exchange and coordination among firms in the “new economy”]. Marketing v Rossii i za rubezhom = Marketing in Russia and Abroad, 2016, no. 2, pp. 3–9. (In Russ.)
  12. Teteryatnikov K.S. [P2P Platforms as a tool of alternative financing: international and Russian experience]. Menedzhment i biznes-administrirovanie = Management and Business Administration, 2015, no. 2, pp. 109–119. (In Russ.)
  13. Zervas G., Proserpio D., Byers J.W. The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal of Marketing Research, 2017, vol. 54, iss. 5, pp. 687–705. URL: Link
  14. Podvoiskii G.L. [Role of new technologies in economy of the 21st century]. Mir novoi ekonomiki = The World of New Economy, 2016, no. 4, pp. 6–15. URL: Link (In Russ.)
  15. Belk R. You Are What You Can Access: Sharing and Collaborative Consumption Online. Journal of Business Research, 2014, vol. 67, iss. 8, pp. 1595–1600. URL: Link
  16. Denning S. An Economy of Access is Opening for Business: Five Strategies for Success. Strategy & Leadership, 2014, vol. 42, iss. 4, pp. 14–21. URL: Link

View all articles of issue

 

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 22, Iss. 3
March 2024

Archive