Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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A Thematic Analysis of Quality Tiktok Contents

Authors
Sofia Hayati Yusoff1, *, Nurul Najihah Mohd. Roffe1
1Universiti Sains Islam Malaysia, Bandar Baru Nilai, Nilai, Malaysia
*Corresponding author. Email: sofia@usim.edu.my
Corresponding Author
Sofia Hayati Yusoff
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_20How to use a DOI?
Keywords
social media; TikTok; User Generated; Content (UGC); influencers; quality contents
Abstract

Social media applications have become very important to every individual. They are getting more involved in our lives nowadays. Of many social media that are available, TikTok is used globally and has gained over millions of downloads from all over the world. With that, User Generated Content (UGC) has also increased with all the rising content creators on TikTok. Since the lockdown period due to Covid-19 pandemic, TikTok influencers have been more active in creating contents and producing videos. Thus, this study conducted a thematic analysis of Tiktok’s quality contents produced by selected Tiktok influencers. A total of 33 TikTok videos produced by four TikTok influencers were analysed. The finding of this study has resulted to the emergence of nine (9) themes from the selected Tiktok contents analysed. Due the limitations of this research, the researchers recommended future thematic analysis on bigger sample size at longer duration and to other Tiktok influencers. The future research can widen the horizon by selecting local and international TikTok influencers that are from different background.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
10.2991/978-2-38476-016-9_20
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_20How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sofia Hayati Yusoff
AU  - Nurul Najihah Mohd. Roffe
PY  - 2023
DA  - 2023/04/18
TI  - A Thematic Analysis of Quality Tiktok Contents
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 200
EP  - 211
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_20
DO  - 10.2991/978-2-38476-016-9_20
ID  - Yusoff2023
ER  -