Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

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Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products

Authors
Ni Made Ary Widiastini1, *, I. Ketut Sida Arsa2, Ni Luh Putu Agustini Karta3, Komang Krishna Darmawan4
1Universitas Pendidikan Ganesha, Buleleng, Indonesia
2Institut Seni Indonesia Denpasar, Denpasar, Indonesia
3Universitas Triatma Mulya, Badung, Indonesia
4Politeknik Negeri Bali, Badung, Indonesia
*Corresponding author. Email: ary.widiastini@undiksha.ac.id
Corresponding Author
Ni Made Ary Widiastini
Available Online 12 June 2023.
DOI
10.2991/978-94-6463-170-8_19How to use a DOI?
Keywords
Branding; Local; Product; Tourism; Village
Abstract

This study aims to identify and describe local products in Bali Aga village which is a tourism village as the branding of the village. In this study, six Bali Aga villages in Buleleng Regency were directly observed to identify local products that became the village’s branding as a tourism village. The six villages are Pedawa Village, Sidetapa Village, Tigawasa Village, Julah Village, Sembiran Village, and Sambirenteng Village. The six villages have local products in the form of handicrafts and culinary delights that have made this village known through the survival and existence of these products. The presence of these local products has an impact on the branding of the six villages, making it easier for tourism village managers to market their villages as tourist destinations in Bali, especially Buleleng Regency.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
12 June 2023
ISBN
10.2991/978-94-6463-170-8_19
ISSN
2352-5428
DOI
10.2991/978-94-6463-170-8_19How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ni Made Ary Widiastini
AU  - I. Ketut Sida Arsa
AU  - Ni Luh Putu Agustini Karta
AU  - Komang Krishna Darmawan
PY  - 2023
DA  - 2023/06/12
TI  - Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products
BT  - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
PB  - Atlantis Press
SP  - 196
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-170-8_19
DO  - 10.2991/978-94-6463-170-8_19
ID  - Widiastini2023
ER  -