Role of Media in Social Change

01 May 2023, Version 1
This content is an early or alternative research output and has not been peer-reviewed by Cambridge University Press at the time of posting.

Abstract

The concept that media has an effective role in social change is a complex question in itself. However, as the media is directly connected with lives of people, it is necessary to focus on this subject-area. This study has been presented on the basis of the ground of mass communication and principles of the media and review- analysis of previous studies in this sector. Media content and messages have a deep impact on the mood of readers, sources and viewers. Consequently, the person's concept, perspective and field of thought are affected. Eventually, because of this the individual's behavior will change and in overall scenes of change appear in the society. In the past few years, the number of media in Nepal has been growing exponentially, and our society is not immune to the changes caused by the influence of media.

Comments

Comments are not moderated before they are posted, but they can be removed by the site moderators if they are found to be in contravention of our Commenting and Discussion Policy [opens in a new tab] - please read this policy before you post. Comments should be used for scholarly discussion of the content in question. You can find more information about how to use the commenting feature here [opens in a new tab] .
This site is protected by reCAPTCHA and the Google Privacy Policy [opens in a new tab] and Terms of Service [opens in a new tab] apply.