Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection

@article{ART001062675},
author={ Sangkyu Rho and Jungnam An and 정송 },
title={Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection},
journal={Seoul Journal of Business},
issn={1226-9816},
year={2007},
volume={13},
number={1},
pages={77-98},
doi={10.35152/snusjb.2007.13.1.004},
url={http://dx.doi.org/10.35152/snusjb.2007.13.1.004}

TY - JOUR
AU - Sangkyu Rho
AU - Jungnam An
AU - 정송
TI - Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection
T2 - Seoul Journal of Business
PY - 2007
VL - 13
IS - 1
PB - 서울대학교 경영연구소
SP - 77-98
SN - 1226-9816
AB - The quality of network services deteriorates as network utilization increases beyond a certain point, i.e., congestion externalities. Many researchers have proposed congestion pricing models which internalize congestion externalities. However, most studies are based on a unit pricing which cannot reflect users different congestion sensitivities. The purpose of this paper is to propose a discriminatory congestion pricing model using adverse selection. Our pricing mechanism provides a congestion-sensitive user with a high quality service for a higher price and a congestion-tolerant user with a low quality service for a lower price. Our model allows service providers to better control congestions while maximizing their profits.
KW - congestion pricing, congestion externalities, marketsegmentation, adverse selection
DO - 10.35152/snusjb.2007.13.1.004
UR - http://dx.doi.org/10.35152/snusjb.2007.13.1.004
ER -

Sangkyu Rho , Jungnam An and 정송 (2007). Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection. Seoul Journal of Business, 13( 1), 77- 98.

Sangkyu Rho , Jungnam An and 정송 . 2007, “Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection”, Seoul Journal of Business, vol. 13, no. 1, pp. 77-98. Available from: doi:10.35152/snusjb.2007.13.1.004

Sangkyu Rho Jungnam An et al. 정송 “Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection” Seoul Journal of Business 13.1 pp. 77-98 (2007): 77.

Sangkyu Rho , Jungnam An , 정송 . Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection Seoul Journal of Business [Internet]. 2007; 13( 1), : 77-98. Available from: doi:10.35152/snusjb.2007.13.1.004

Sangkyu Rho , Jungnam An and 정송 . “Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection” Seoul Journal of Business 13, no.1 (2007): 77-98. doi: 10.35152/snusjb.2007.13.1.004

홈 권호 목록 논문 목록 논문 상세

Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection

Seoul Journal of Business

약어 : -

2007, vol.13, no.1, pp.77 - 98

DOI : 10.35152/snusjb.2007.13.1.004

발행기관 : 서울대학교 경영연구소

연구분야 : 경영학

Sangkyu Rho¹ , Jungnam An² , 정송³

¹서울대학교

²Electronics and Telecommunications Research Institute

³Korea Advanced Institute of Science and Technology

인용한 논문 수 : - 서지 간략 보기

초록

The quality of network services deteriorates as network utilization increases beyond a certain point, i.e., congestion externalities. Many researchers have proposed congestion pricing models which internalize congestion externalities. However, most studies are based on a unit pricing which cannot reflect users different congestion sensitivities. The purpose of this paper is to propose a discriminatory congestion pricing model using adverse selection. Our pricing mechanism provides a congestion-sensitive user with a high quality service for a higher price and a congestion-tolerant user with a low quality service for a lower price. Our model allows service providers to better control congestions while maximizing their profits.

키워드

congestion pricing, congestion externalities, marketsegmentation, adverse selection

참고문헌(14)

[학술지] / 2002 / Revenue-Maximizing Pricing and Capacity Expansion in a Many-users Regime
[학술지] / 2000 / Extracting Consumers Private Information for Implementing Incentive-compatible Internet Traffic Pricing 17 (4) : 9 ~ 29
[학술지] / 2000 / Models for a Self-Managed Internet 358 : 2335 ~ 2348
[학술지] / 2001 / Mathematical Modeling of the Internet : 685 ~ 702
[학술지] / 2002 / The Theory of Incentives: The Principal-Agent Model : 39 ~ 43
[학술지] / 2003 / Network Services for Optimizing Resource Allocation: an Implementation Scheme Web2003 Web2003 : 13 ~ 14
[학술지] / 2002 / Exploring Traffic Pricing for the Virtual Private Network 3 : 301 ~ 327
[학술지] / 1995a / Pricing Congestible Network Resources 13 (8) : 1141 ~ 1149
[학술지] / 1995b / Pricing the Internet, in Public Access to the Internet
[학술지] / 2004 / QoS Based Pricing for Network Services : 264 ~ 275
[학술지] / 2003 / Congestion Pricing of Internet Multi-media Service, The Korea of Management Information System , Spring : 1095 ~ 1102
[학술지] / 1998 / The Economics of Contracts
[학술지] / 1999 / Adaptive Pricing in Networks with Non-cooperative Users CiteSeer. IST
[학술지] / 2000 / Versioning Information Goods, in Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property