본 연구는 소비자를 대상으로 환경의식과 환경에 대한 사전지식이 소비자들의 녹색 소비행동에 어떤 영향을 미치는지 살펴보았다. 녹색 소비행동을 구매, 사용, 처분활동으로 분류하여 환경의식과 환경에 대한 사전지식 유무가 실제 녹색 소비활동에 어떻게 영향을 미치는지를 설문을 기반으로 분석하였다. 본 연구에서 전반적으로 환경의식과 환경에 대한 사전지식이 많이 있을수록 소비자의 녹색 소비행동에 영향을 미침을 알 수 있었다. 특히 구매와 처분활동 부분에서는 이러한 효과가 크게 나타났으나 사용활동 부분에 대해서는 유의한 의미가 없었다.
This study has been done to understand influences of ecoconsciousness and prior ecoknowledge of consumers on green consumption behavior. Survey, of which sample size was 205, was used to figure out the influences of ecoconsciousness and ecoknowledge of consumer on the overall actual green consumption process which include purchase, use and disposal. The result of this study shows that prior knowledge and ecoconsciousness affect, in overall perspective, green consumption behavior positively. Those influences are shown to be significant on purchasing and disposal activities while not significant in using activities.
This study has been done to understand influences of ecoconsciousness and prior ecoknowledge of consumers on green consumption behavior. Survey, of which sample size was 205, was used to figure out the influences of ecoconsciousness and ecoknowledge of consumer on the overall actual green consumption process which include purchase, use and disposal. The result of this study shows that prior knowledge and ecoconsciousness affect, in overall perspective, green consumption behavior positively. Those influences are shown to be significant on purchasing and disposal activities while not significant in using activities.
