Colaboración y la crisis del covid-19 en la industria automotriz de México
DOI:
https://doi.org/10.36390/telos252.02Resumen
El objetivo general de este estudio es explorar los efectos de las actividades de colaboración en el rendimiento empresarial en un contexto de la crisis económica generada la pandemia del coronavirus COVID-19, a través de los aportes teóricos de Medrano y Olarte-Pascual (2016), Hannah y Eisemhardt (2018), Cortez y Johnston (2020) y Crick y Crick (2020a). Asimismo, para dar respuesta al objetivo planteado se considero pertinente la utilización de la metodología cuantitativa mediante la aplicación de una encuesta telefónica a una muestra de 65 empresas de la industria automotriz de México, analizando la información mediante la técnica estadística Partial Least Squares Structural Equation Modelling. Los resultados obtenidos sugieren que la colaboración tiene efectos positivos significativos en el rendimiento empresarial de las empresas de la industria automotriz, aún en una crisis económica generada por la pandemia del COVID-19.
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