public Diplomacy 2.0: A Case Study of the US Digital Outreach Team
The internet is enabling new approaches to public diplomacy. The US Digital Outreach Team (DOT) is one such initiative, aiming to engage directly with citizens in the Middle East by posting messages about US foreign policy on internet forums. This case study assesses the DOT's work.
Does this method provide a promising move towards a more interactive and individualized approach to connecting with the Middle East? What are the strategic challenges faced by “public diplomacy 2.0?”
Document Type: Research Article
Publication date: 01 June 2012
The Middle East Institute has published The Middle East Journal quarterly since 1947. The Journal provides original and objective research and analysis, as well as source material, on the area from Morocco to Pakistan. The Journal provides the background necessary for an understanding and appreciation of the region's political and economic development, cultural heritage, ethnic and religious diversity.
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