Abstract
The effects of familiarity and exposure paradigm on evaluative meaning were investigated in four experiments involving 161 Ss. A DEC PDP-10 computer linked to a VB10-C display screen for 1/0 assigned Ss to condition, presented instructions, tested Ss’ understanding of the instructions, generated and displayed stimuli in various frequencies, and obtained evaluative ratings of the stimuli. Problems encountered, Ss’ reactions, and current and possible use of the computer in social psychological research are discussed.
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Much of this paper is based on research conducted as part of the first author’s doctoral dissertation research, under the direction of the second author. Stang wishes to thank Sidney Arenson, Clive Davis, William Meyer, Marshall Segall, and Daniel Smothergill for comments on earlier drafts of this manuscript. Appreciation is extended to Marcy Perl for assisting in the data collection on current uses of the computer, and especially to Paul Demong and Tom Mattson for technical support in the experiments reportes herein.
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Stang, D.J., O’Connell, E.J. The computer as experimenter in social psychological research. Behavior Research Methods & Instrumentation 6, 223–231 (1974). https://doi.org/10.3758/BF03200333
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DOI: https://doi.org/10.3758/BF03200333