Abstract
Deterrent threats have been shown to lead to a high level of compliance in certain situations. But when a person feels strong need to save face, deterrent threats become dramatically less successful in eliciting compliance in these same situations. The data indicate that the S’s perceptions of the situation change when there is a high need to save face and that a threat made by an opponent may be viewed as an assault on the person himself and his self-perceptions.
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Johnson, D.F. Compliance, deterrent threats, and the need to save face. Psychon Sci 25, 201–202 (1971). https://doi.org/10.3758/BF03329091
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DOI: https://doi.org/10.3758/BF03329091