Abstract
Ss, differing in the degree to which they were led to believe that a stranger’s attitudes were similar to their own, observed the stranger (a confederate) in a verbal learning situation in which shock was supposedly administered for incorrect responses. The confederate’s performance jrcepuon was programmed so as to be the same for all Os. Attitude similarity was positively related to both pre- and postobservation attraction ratings. High similarity and high attraction Ss rated the stranger’s performance significantly more favorably and also exhibited a tendency to rate the shock supposedly experienced by him as being more painful than did low similarity and attraction Ss.
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References
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Smith, R.E., Meadow, B.L. & Sisk, T.K. Attitude similarity, interpersonal attraction, and evaluative social perception. Psychon Sci 18, 226–227 (1970). https://doi.org/10.3758/BF03335750
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DOI: https://doi.org/10.3758/BF03335750