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Adoption of Mobile Reading Devices in the Book Industry

Adoption of Mobile Reading Devices in the Book Industry

Vanessa Ratten
Copyright: © 2013 |Pages: 14
ISBN13: 9781466619395|ISBN10: 1466619392|EISBN13: 9781466619401
DOI: 10.4018/978-1-4666-1939-5.ch011
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MLA

Ratten, Vanessa. "Adoption of Mobile Reading Devices in the Book Industry." Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy, edited by In Lee, IGI Global, 2013, pp. 203-216. https://doi.org/10.4018/978-1-4666-1939-5.ch011

APA

Ratten, V. (2013). Adoption of Mobile Reading Devices in the Book Industry. In I. Lee (Ed.), Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy (pp. 203-216). IGI Global. https://doi.org/10.4018/978-1-4666-1939-5.ch011

Chicago

Ratten, Vanessa. "Adoption of Mobile Reading Devices in the Book Industry." In Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy, edited by In Lee, 203-216. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-1939-5.ch011

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Abstract

Mobile reading devices are leading the world into another communications revolution and means of conducting everyday activities. The acceptance of mobile reading devices depends on consumer user acceptance in addition to technological innovation. This chapter develops a conceptual framework incorporating emotional response, marketing usefulness, and attitudes towards technological innovations to explain the major factors influencing a person’s decision to adopt a mobile reading device. By incorporating different theoretical approaches to the adoption of mobile reading devices, this chapter highlights how certain aspects of these theories are relevant in the context of electronic books (e-books). The main theories integrated in this chapter that focus on e-books are the technology acceptance model (TAM), theory of reasoned action (TRA), theory of planned behavior (TPB), and social cognitive theory. Three propositions are developed from the conceptual framework and theoretical analysis of technology adoption models that promote and facilitate future empirical research relating to mobile reading devices.

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