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Big Data and Business Decision Making

Big Data and Business Decision Making

Marta Vidal, Javier Vidal-García, Rafael Hernandez Barros
Copyright: © 2016 |Pages: 18
ISBN13: 9781522501824|ISBN10: 1522501827|EISBN13: 9781522501831
DOI: 10.4018/978-1-5225-0182-4.ch010
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MLA

Vidal, Marta, et al. "Big Data and Business Decision Making." Effective Big Data Management and Opportunities for Implementation, edited by Manoj Kumar Singh and Dileep Kumar G., IGI Global, 2016, pp. 140-157. https://doi.org/10.4018/978-1-5225-0182-4.ch010

APA

Vidal, M., Vidal-García, J., & Barros, R. H. (2016). Big Data and Business Decision Making. In M. Singh & D. G. (Eds.), Effective Big Data Management and Opportunities for Implementation (pp. 140-157). IGI Global. https://doi.org/10.4018/978-1-5225-0182-4.ch010

Chicago

Vidal, Marta, Javier Vidal-García, and Rafael Hernandez Barros. "Big Data and Business Decision Making." In Effective Big Data Management and Opportunities for Implementation, edited by Manoj Kumar Singh and Dileep Kumar G., 140-157. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0182-4.ch010

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Abstract

The generalization of the big data and new techniques associated with the processing and analysis of large databases is revolutionizing both the scientific work as the management of companies. Applications such as personalized recommendations for Amazon have been a very significant improvement in the purchase experience for consumers. In this work we analyze the possibilities of big data to improve the services offered by companies and the customer experience and increase the efficiency of these companies. The work also examines some aspects associated with the use of big data such as the issues of data privacy and compliance with the regulations on the use of the information.

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