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An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania

Androniki Kavoura, Florin Nechita

Source Title: Driving Tourism through Creative Destinations and Activities

ISBN13: 9781522520160|ISBN10: 1522520163|EISBN13: 9781522520177

DOI: 10.4018/978-1-5225-2016-0.ch003

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MLA

Kavoura, Androniki, and Florin Nechita. "An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania." Driving Tourism through Creative Destinations and Activities, edited by Alžbeta Kiráľová, IGI Global, 2017, pp. 45-66. https://doi.org/10.4018/978-1-5225-2016-0.ch003

APA

Kavoura, A. & Nechita, F. (2017). An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania. In A. Kiráľová (Ed.), Driving Tourism through Creative Destinations and Activities (pp. 45-66). IGI Global. https://doi.org/10.4018/978-1-5225-2016-0.ch003

Chicago

Kavoura, Androniki, and Florin Nechita. "An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania." In Driving Tourism through Creative Destinations and Activities, edited by Alžbeta Kiráľová, 45-66. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2016-0.ch003

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Abstract

The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism communication and promotion of the areas that have visited, influencing in that way the online image that is created for an area, a region or a country. The user-generated content (UGC) that is created and uploaded, text and/or travel photos allows research to examine tourists' behavior. How can this be depicted with the use of photos taken from visitors for a rural area? The present chapter aims to (a) examine the destination image of Brasov County's (Romania) based on UGC created via photos uploaded on Facebook by a selected group of visitors in the area; (b) to examine the projected image and strategy in official Brasov County's websites and strategic documents and (c) to create a set of recommendations for the promotion of the Brasov County's rural area on the international tourism market.

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An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania

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