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Real-Time Notifications: Marketing Applied to the Internet of Things

Real-Time Notifications: Marketing Applied to the Internet of Things

Nuno Soares, Mário Vairiinhos, Pedro Beça, Tânia Ferreira Ribeiro
Copyright: © 2019 |Pages: 9
ISBN13: 9781522557630|ISBN10: 1522557636|EISBN13: 9781522557647
DOI: 10.4018/978-1-5225-5763-0.ch006
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MLA

Soares, Nuno, et al. "Real-Time Notifications: Marketing Applied to the Internet of Things." Smart Marketing With the Internet of Things, edited by Dora Simões, et al., IGI Global, 2019, pp. 114-122. https://doi.org/10.4018/978-1-5225-5763-0.ch006

APA

Soares, N., Vairiinhos, M., Beça, P., & Ribeiro, T. F. (2019). Real-Time Notifications: Marketing Applied to the Internet of Things. In D. Simões, B. Barbosa, & S. Filipe (Eds.), Smart Marketing With the Internet of Things (pp. 114-122). IGI Global. https://doi.org/10.4018/978-1-5225-5763-0.ch006

Chicago

Soares, Nuno, et al. "Real-Time Notifications: Marketing Applied to the Internet of Things." In Smart Marketing With the Internet of Things, edited by Dora Simões, Belem Barbosa, and Sandra Filipe, 114-122. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-5763-0.ch006

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Abstract

Consumers have become better informed, forcing companies to offer products and services that fit their tastes and preferences. The technologies in the context of internet of things (IoT) have been in increasing demand, by allowing the adaptation and customization of products and services contextualized with the location of consumers functioning and operating in real-time context and location of consumers. In this chapter, two relevant real-time content notification systems based on IoT systems are analyzed. It was concluded that, despite all the advantages associated with the use of these notification services, there are some security limitations: large amount of information collected, it is necessary to manage quickly and effectively to deliver relevant content in a timely manner; need for high bandwidth; considerable reduction of the autonomy of the batteries of the smartphones, of the users due to the necessity of activation of the GPS and the Bluetooth.

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