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Project Mi-Net - An Inter-Organizational E-Business Adoption Study

Project Mi-Net - An Inter-Organizational E-Business Adoption Study

Pankaj Bagri, L. S. Murty, T. R. Madanmohan, Rajendra K. Bandi
Copyright: © 2004 |Pages: 19
ISBN13: 9781591402596|ISBN10: 159140259X
DOI: 10.4018/978-1-59140-259-6.ch022
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MLA

Bagri, Pankaj, et al. "Project Mi-Net - An Inter-Organizational E-Business Adoption Study." Annals of Cases on Information Technology: Volume 6, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2004, pp. 387-405. https://doi.org/10.4018/978-1-59140-259-6.ch022

APA

Bagri, P., Murty, L., Madanmohan, T., & Bandi, R. (2004). Project Mi-Net - An Inter-Organizational E-Business Adoption Study. In M. Khosrow-Pour, D.B.A. (Ed.), Annals of Cases on Information Technology: Volume 6 (pp. 387-405). IGI Global. https://doi.org/10.4018/978-1-59140-259-6.ch022

Chicago

Bagri, Pankaj, et al. "Project Mi-Net - An Inter-Organizational E-Business Adoption Study." In Annals of Cases on Information Technology: Volume 6, edited by Mehdi Khosrow-Pour, D.B.A., 387-405. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-259-6.ch022

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Abstract

This case study chronicles the adoption and implementation of an inter-organizational, e-business system by a FMCG organization in India. The focus of the case is on understanding the implementation process and the extent of proactive change management practices employed by the organization. The case brings out issues like the importance of building value propositions to attract the stakeholders, and providing the requisite training and incentives to commit them to the system.

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