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Urban Screens and Transcultural Consumption between South Korea and Australia

Urban Screens and Transcultural Consumption between South Korea and Australia

Audrey Yue, Sun Jung
Copyright: © 2011 |Pages: 22
ISBN13: 9781609600372|ISBN10: 1609600371|EISBN13: 9781609600396
DOI: 10.4018/978-1-60960-037-2.ch002
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MLA

Yue, Audrey, and Sun Jung. "Urban Screens and Transcultural Consumption between South Korea and Australia." Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics, edited by Dal Yong Jin, IGI Global, 2011, pp. 15-36. https://doi.org/10.4018/978-1-60960-037-2.ch002

APA

Yue, A. & Jung, S. (2011). Urban Screens and Transcultural Consumption between South Korea and Australia. In D. Jin (Ed.), Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics (pp. 15-36). IGI Global. https://doi.org/10.4018/978-1-60960-037-2.ch002

Chicago

Yue, Audrey, and Sun Jung. "Urban Screens and Transcultural Consumption between South Korea and Australia." In Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics, edited by Dal Yong Jin, 15-36. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-037-2.ch002

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Abstract

This chapter examines urban screens as sites of media convergence and transcultural consumption. Using two case studies in Melbourne (Australia) and Songdo (Incheon, South Korea), this chapter considers how these screens have emerged through technological innovations led by cultural planning and urban regeneration. Furthermore, using audience reception and cultural participation studies, this chapter critically examines the augmentation of these spaces as sites for cultural citizenship and transcultural consumption. Urban screens, this chapter argues, are new contact zones of mediascapes, social belonging and transcultural identities.

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