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Standardization, Hybridization, or Individualization: Marketing IT to a Diverse Clientele

Standardization, Hybridization, or Individualization: Marketing IT to a Diverse Clientele

Evan G. Mense, John H. Fulwiler, Michael D. Richardson, Kenneth E. Lane
Copyright: © 2011 |Pages: 9
ISBN13: 9781609600747|ISBN10: 1609600746|EISBN13: 9781609600761
DOI: 10.4018/978-1-60960-074-7.ch019
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MLA

Mense, Evan G., et al. "Standardization, Hybridization, or Individualization: Marketing IT to a Diverse Clientele." Marketing Online Education Programs: Frameworks for Promotion and Communication, edited by Ugur Demiray and Serdar Sever, IGI Global, 2011, pp. 291-299. https://doi.org/10.4018/978-1-60960-074-7.ch019

APA

Mense, E. G., Fulwiler, J. H., Richardson, M. D., & Lane, K. E. (2011). Standardization, Hybridization, or Individualization: Marketing IT to a Diverse Clientele. In U. Demiray & S. Sever (Eds.), Marketing Online Education Programs: Frameworks for Promotion and Communication (pp. 291-299). IGI Global. https://doi.org/10.4018/978-1-60960-074-7.ch019

Chicago

Mense, Evan G., et al. "Standardization, Hybridization, or Individualization: Marketing IT to a Diverse Clientele." In Marketing Online Education Programs: Frameworks for Promotion and Communication, edited by Ugur Demiray and Serdar Sever, 291-299. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-074-7.ch019

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Abstract

With student population on the rise globally, colleges and universities face daunting new challenges to accommodate the increased demand for services (Marginson, 2006). The historic threshold of 100 million students worldwide has been crossed and the prospect of reaching the figure of 125 million students will be attained before 2020 (NCES, 1993). Important increases in student numbers are reported in all regions, particularly in Africa, Latin America and the Caribbean, Arab countries, and in Eastern and Central Europe (Altbach & Balan, 2007).

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