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Film Festivals in Contamination: Streaming Strategies in Brazil

Film Festivals in Contamination: Streaming Strategies in Brazil

Jane de Almeida, Cicero Inacio da Silva, Alfredo Suppia, Davi Marques Camargo de Mello
Copyright: © 2022 |Pages: 17
ISBN13: 9781668433690|ISBN10: 1668433699|ISBN13 Softcover: 9781668433706|EISBN13: 9781668433713
DOI: 10.4018/978-1-6684-3369-0.ch027
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MLA

de Almeida, Jane, et al. "Film Festivals in Contamination: Streaming Strategies in Brazil." Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic, edited by Pedro Andrade and Moisés de Lemos Martins, IGI Global, 2022, pp. 556-572. https://doi.org/10.4018/978-1-6684-3369-0.ch027

APA

de Almeida, J., Inacio da Silva, C., Suppia, A., & Marques Camargo de Mello, D. (2022). Film Festivals in Contamination: Streaming Strategies in Brazil. In P. Andrade & M. Martins (Eds.), Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic (pp. 556-572). IGI Global. https://doi.org/10.4018/978-1-6684-3369-0.ch027

Chicago

de Almeida, Jane, et al. "Film Festivals in Contamination: Streaming Strategies in Brazil." In Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic, edited by Pedro Andrade and Moisés de Lemos Martins, 556-572. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3369-0.ch027

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Abstract

Film festivals are venues with public screenings that hold a great potential for meetings, tourism, and economy. This chapter analyzes the alternatives found by some international and Brazilian film festivals in the face of the COVID-19 pandemic for the future horizon of festivals and the possible impacts of this new scenario on the audiovisual system. The chapter also presents the formats chosen by several festivals around the world, organizing their strategies into five correlated models: traditionalist, hybrid, mimetic, online, and nostalgic strategies. Such organization also originates from the research on technological forms found to soften, replace, or even expand the audience of the festivals (i.e., the development of their own streaming platforms, employment of existing platforms, and development of additional tools) to the streaming services. In the face of a digital panorama, with streaming platforms screening and distributing films, questions on the new relations between film festivals and digital platforms and their prospects arise.

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