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The Development of Stories of Bajo Mola in Wakatobi National Park

The Development of Stories of Bajo Mola in Wakatobi National Park

Wiwien Tribuwani Wiyonoputri, Buntu Marannu Eppang, Noel Scott
Copyright: © 2022 |Pages: 22
ISBN13: 9781668434369|ISBN10: 1668434369|ISBN13 Softcover: 9781668434376|EISBN13: 9781668434383
DOI: 10.4018/978-1-6684-3436-9.ch004
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MLA

Wiyonoputri, Wiwien Tribuwani, et al. "The Development of Stories of Bajo Mola in Wakatobi National Park." Global Perspectives on Strategic Storytelling in Destination Marketing, edited by Ana Cláudia Campos and Sofia Almeida, IGI Global, 2022, pp. 52-73. https://doi.org/10.4018/978-1-6684-3436-9.ch004

APA

Wiyonoputri, W. T., Eppang, B. M., & Scott, N. (2022). The Development of Stories of Bajo Mola in Wakatobi National Park. In A. Campos & S. Almeida (Eds.), Global Perspectives on Strategic Storytelling in Destination Marketing (pp. 52-73). IGI Global. https://doi.org/10.4018/978-1-6684-3436-9.ch004

Chicago

Wiyonoputri, Wiwien Tribuwani, Buntu Marannu Eppang, and Noel Scott. "The Development of Stories of Bajo Mola in Wakatobi National Park." In Global Perspectives on Strategic Storytelling in Destination Marketing, edited by Ana Cláudia Campos and Sofia Almeida, 52-73. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3436-9.ch004

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Abstract

Tourism is part of the experience economy, and more and more governments are interested in improving their tourism experiences. This improvement can add value for visitors as well as increasing income for local people. There are several techniques that are used in developing experiential tourism products, and this chapter focuses on development through the use of storytelling, particularly applying interpretation approach, principles, and techniques to create a story-based experiences well-known as interpretive experience. This chapter provides a case study of the development of interpretive experiences by the Bajo sea-farer, the largest sea nomad descendant in the world, who live in Mola, Wakatobi National Park, Indonesia, a UNESCO Man and Biosphere site and listed in their World Heritage Tentative List. Through series of workshops, community investigation, simulation, and tryouts, they developed four interpretive experiences strongly related to Bajo culture, namely Dolphin Watching Tour, Cultural Walking Tour, Village Canoeing Tour, and Star-Telling.

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