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From Story-Based to Story-Interactive Experiences: Layers of Narrative Application in Theme Parks and Attractions

From Story-Based to Story-Interactive Experiences: Layers of Narrative Application in Theme Parks and Attractions

Carissa Baker
Copyright: © 2022 |Pages: 20
ISBN13: 9781668434369|ISBN10: 1668434369|ISBN13 Softcover: 9781668434376|EISBN13: 9781668434383
DOI: 10.4018/978-1-6684-3436-9.ch005
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MLA

Baker, Carissa. "From Story-Based to Story-Interactive Experiences: Layers of Narrative Application in Theme Parks and Attractions." Global Perspectives on Strategic Storytelling in Destination Marketing, edited by Ana Cláudia Campos and Sofia Almeida, IGI Global, 2022, pp. 74-93. https://doi.org/10.4018/978-1-6684-3436-9.ch005

APA

Baker, C. (2022). From Story-Based to Story-Interactive Experiences: Layers of Narrative Application in Theme Parks and Attractions. In A. Campos & S. Almeida (Eds.), Global Perspectives on Strategic Storytelling in Destination Marketing (pp. 74-93). IGI Global. https://doi.org/10.4018/978-1-6684-3436-9.ch005

Chicago

Baker, Carissa. "From Story-Based to Story-Interactive Experiences: Layers of Narrative Application in Theme Parks and Attractions." In Global Perspectives on Strategic Storytelling in Destination Marketing, edited by Ana Cláudia Campos and Sofia Almeida, 74-93. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3436-9.ch005

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Abstract

Storytelling has been one of the defining attributes of the theme park industry. This chapter describes the strategic storytelling present in theme parks, one of the most popular visitor attraction sectors globally. It posits four types of story-connected layers present in theme parks: story-based experiences, story-adjacent experiences, story-driven experiences, and story-interactive experiences. Each of these layers provides narrative connections with visitors and enhances positive outcomes such as visitation, revenue, revisit intention, and brand loyalty. The chapter notes the value of utilizing strategic storytelling to stage impactful experiences and suggests narrative strategies that can be applied in multiple tourism contexts.

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