Welcome to the InfoSci Platform
Reference Hub1
Storytelling by the Sea: The Legend of Ílhavo as a Reinvented Tourism Destination

Storytelling by the Sea: The Legend of Ílhavo as a Reinvented Tourism Destination

Paulo Teixeira Costa, Ana Sofia Pereira
Copyright: © 2022 |Pages: 28
ISBN13: 9781668434369|ISBN10: 1668434369|ISBN13 Softcover: 9781668434376|EISBN13: 9781668434383
DOI: 10.4018/978-1-6684-3436-9.ch009
Cite Chapter Cite Chapter

MLA

Costa, Paulo Teixeira, and Ana Sofia Pereira. "Storytelling by the Sea: The Legend of Ílhavo as a Reinvented Tourism Destination." Global Perspectives on Strategic Storytelling in Destination Marketing, edited by Ana Cláudia Campos and Sofia Almeida, IGI Global, 2022, pp. 164-191. https://doi.org/10.4018/978-1-6684-3436-9.ch009

APA

Costa, P. T. & Pereira, A. S. (2022). Storytelling by the Sea: The Legend of Ílhavo as a Reinvented Tourism Destination. In A. Campos & S. Almeida (Eds.), Global Perspectives on Strategic Storytelling in Destination Marketing (pp. 164-191). IGI Global. https://doi.org/10.4018/978-1-6684-3436-9.ch009

Chicago

Costa, Paulo Teixeira, and Ana Sofia Pereira. "Storytelling by the Sea: The Legend of Ílhavo as a Reinvented Tourism Destination." In Global Perspectives on Strategic Storytelling in Destination Marketing, edited by Ana Cláudia Campos and Sofia Almeida, 164-191. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3436-9.ch009

Export Reference

Mendeley
Favorite

Abstract

Global competition has challenged destinations in devising new ways to enhance image and awareness, so they can be perceived as attractive to visitors. Storytelling is gaining increasing importance in destination marketing by adding emotional value to products. Stories impact positively on tourist involvement in experiences, as well as on destination differentiation. Furthermore, visitors' identification with destination stories seems to increase whenever stories are perceived as authentic. Ílhavo's history as a fishing community deeply connected with the sea developed from traditional cod fishing techniques. The history of this Portuguese community has helped shaping a new and distinctive narrative that sustained its positioning as a cultural destination around the identity “the Portuguese cod fishing capital”, the gem of Portuguese cuisine, and a major symbol of the country itself.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.