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AI and Over-the-Top (OTT): Industry Potential and Difficulties

AI and Over-the-Top (OTT): Industry Potential and Difficulties

Madhu Rani, Shagun, Manisha Gupta
Copyright: © 2022 |Pages: 12
ISBN13: 9781668449509|ISBN10: 1668449501|ISBN13 Softcover: 9781668449516|EISBN13: 9781668449523
DOI: 10.4018/978-1-6684-4950-9.ch010
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MLA

Rani, Madhu, et al. "AI and Over-the-Top (OTT): Industry Potential and Difficulties." Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments, edited by Manisha Gupta, et al., IGI Global, 2022, pp. 188-199. https://doi.org/10.4018/978-1-6684-4950-9.ch010

APA

Rani, M., Shagun, & Gupta, M. (2022). AI and Over-the-Top (OTT): Industry Potential and Difficulties. In M. Gupta, D. Sharma, & H. Gupta (Eds.), Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments (pp. 188-199). IGI Global. https://doi.org/10.4018/978-1-6684-4950-9.ch010

Chicago

Rani, Madhu, Shagun, and Manisha Gupta. "AI and Over-the-Top (OTT): Industry Potential and Difficulties." In Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments, edited by Manisha Gupta, Deergha Sharma, and Himani Gupta, 188-199. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4950-9.ch010

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Abstract

Artificial intelligence (AI) is a field of study that focuses on the development and theory of computer systems that are capable of doing tasks that would normally need the intelligence of humans. Language translation, decision-making, and speech recognition are only a few of the tasks that, in general, need the use of a human brain to be performed properly. In the context of content delivery, an OTT platform (also known as over the top) is a platform that does not provide video via traditional cable or receivers. Video and audio distribution via the internet without the involvement of a multiple system operator (MSO) is referred to as online video and audio distribution. When it comes to the administration and transmission of information, there are several options. Viewers are able to access it from any place at any time and save it for later viewing convenience.

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