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Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case

Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case

Vincenzo Dentamaro, Donato Impedovo, Giuseppe Pirlo, Giacomo Abbattista, Vincenzo Gattulli, Cosimo Alessandro Buscicchio, Claudia Maria Fiore
Copyright: © 2021 |Pages: 26
ISBN13: 9781799850779|ISBN10: 1799850773|EISBN13: 9781799850786
DOI: 10.4018/978-1-7998-5077-9.ch018
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MLA

Dentamaro, Vincenzo, et al. "Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case." Handbook of Research on Applied AI for International Business and Marketing Applications, edited by Bryan Christiansen and Tihana Škrinjarić, IGI Global, 2021, pp. 365-390. https://doi.org/10.4018/978-1-7998-5077-9.ch018

APA

Dentamaro, V., Impedovo, D., Pirlo, G., Abbattista, G., Gattulli, V., Buscicchio, C. A., & Fiore, C. M. (2021). Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case. In B. Christiansen & T. Škrinjarić (Eds.), Handbook of Research on Applied AI for International Business and Marketing Applications (pp. 365-390). IGI Global. https://doi.org/10.4018/978-1-7998-5077-9.ch018

Chicago

Dentamaro, Vincenzo, et al. "Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case." In Handbook of Research on Applied AI for International Business and Marketing Applications, edited by Bryan Christiansen and Tihana Škrinjarić, 365-390. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-5077-9.ch018

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Abstract

This chapter shows a practical end-to-end solution that allows the integration of noninvasive location-based marketing advertisements finally binding physical and virtual in-store customer presence. The goal of the solution is to digitalize the business and improve the customer experience with the indoor proximity-based iBeacon technology for personalized marketing advertising. The architecture uses cheap battery powered iBeacon devices, Android App and a recommender system for sending noninvasive advertisement in the right moment to the right customer. The intelligent combination of loyalty programs, personalized location-based marketing campaigns, and connection to existing CRM systems will enable the desirable increase in customer loyalty by also creating ideal circumstances for custom omnichannel marketing.

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