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A Primer on Survey Research

A Primer on Survey Research

Mary A. Hansen, Gaelebale Nnunu Tsheko
Copyright: © 2021 |Pages: 26
ISBN13: 9781799876656|ISBN10: 1799876659|ISBN13 Softcover: 9781799876663|EISBN13: 9781799876670
DOI: 10.4018/978-1-7998-7665-6.ch001
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MLA

Hansen, Mary A., and Gaelebale Nnunu Tsheko. "A Primer on Survey Research." Handbook of Research on Advancements in Organizational Data Collection and Measurements: Strategies for Addressing Attitudes, Beliefs, and Behaviors, edited by Mihai C. Bocarnea, et al., IGI Global, 2021, pp. 1-26. https://doi.org/10.4018/978-1-7998-7665-6.ch001

APA

Hansen, M. A. & Tsheko, G. N. (2021). A Primer on Survey Research. In M. Bocarnea, B. Winston, & D. Dean (Eds.), Handbook of Research on Advancements in Organizational Data Collection and Measurements: Strategies for Addressing Attitudes, Beliefs, and Behaviors (pp. 1-26). IGI Global. https://doi.org/10.4018/978-1-7998-7665-6.ch001

Chicago

Hansen, Mary A., and Gaelebale Nnunu Tsheko. "A Primer on Survey Research." In Handbook of Research on Advancements in Organizational Data Collection and Measurements: Strategies for Addressing Attitudes, Beliefs, and Behaviors, edited by Mihai C. Bocarnea, Bruce E. Winston, and Debra Dean, 1-26. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7665-6.ch001

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Abstract

This chapter presents a summary of best practices for the design, development, and analysis of quantitative survey research. The authors provide an overview of sampling procedures, as well as a summary of considerations for researchers as they develop questionnaires. Additionally, they provide descriptions of both qualitative and quantitative analyses that should be used to provide content and construct validity evidence for questionnaires. Finally, they show examples of common descriptive and inferential procedures appropriate for survey research. The goal of the chapter is to summarize factors that survey researchers should consider at all stages of their research project, from design to analysis, in order to improve survey research in practice.

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