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A Novel Pythogorean Fuzzy-SWARA-CRITIC-COPRAS Method for Evaluating the Barriers to Developing Business Model Innovation for Sustainability

A Novel Pythogorean Fuzzy-SWARA-CRITIC-COPRAS Method for Evaluating the Barriers to Developing Business Model Innovation for Sustainability

Mahyar Kamali Saraji, Dalia Streimikiene, Agne Lauzadyte-Tutliene
ISBN13: 9781799884262|ISBN10: 1799884260|ISBN13 Softcover: 9781799884279|EISBN13: 9781799884286
DOI: 10.4018/978-1-7998-8426-2.ch001
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MLA

Kamali Saraji, Mahyar, et al. "A Novel Pythogorean Fuzzy-SWARA-CRITIC-COPRAS Method for Evaluating the Barriers to Developing Business Model Innovation for Sustainability." Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals, edited by Cristina Raluca Gh. Popescu, IGI Global, 2021, pp. 1-31. https://doi.org/10.4018/978-1-7998-8426-2.ch001

APA

Kamali Saraji, M., Streimikiene, D., & Lauzadyte-Tutliene, A. (2021). A Novel Pythogorean Fuzzy-SWARA-CRITIC-COPRAS Method for Evaluating the Barriers to Developing Business Model Innovation for Sustainability. In C. Popescu (Ed.), Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals (pp. 1-31). IGI Global. https://doi.org/10.4018/978-1-7998-8426-2.ch001

Chicago

Kamali Saraji, Mahyar, Dalia Streimikiene, and Agne Lauzadyte-Tutliene. "A Novel Pythogorean Fuzzy-SWARA-CRITIC-COPRAS Method for Evaluating the Barriers to Developing Business Model Innovation for Sustainability." In Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals, edited by Cristina Raluca Gh. Popescu, 1-31. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8426-2.ch001

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Abstract

The present study proposes a novel integrated SWARA-CRITIC-COPRAS under the Pythagorean fuzzy (PF) environment to evaluate the barriers to developing the sustainable business model innovation (SBMI). To this end, the barriers were identified through the literature review and evaluated by three decision experts using linguistic variables. The PF-SWARA and the PF-CRITIC method were applied to calculate the weight of the subjective and objective barriers, and the PF-COPRAS was applied to evaluate alternatives concerning the identified weighted barriers, and sensitivity and comparative analyses were performed to evaluate the proposed method's performance. The results indicated that “lack of awareness” is the most significant barrier to SBMI and the proposed method is accurate, applicable, and reliable due to its sensitivity to weight changes

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