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Restaurant Industry in the Tourist City of Eastern Europe: Post-COVID-19 Perspectives – The Case of Lviv, Ukraine

Restaurant Industry in the Tourist City of Eastern Europe: Post-COVID-19 Perspectives – The Case of Lviv, Ukraine

Mykhailo Rutynskyi, Halyna Kushniruk
Copyright: © 2022 |Pages: 24
ISBN13: 9781799891482|ISBN10: 1799891488|ISBN13 Softcover: 9781799891499|EISBN13: 9781799891505
DOI: 10.4018/978-1-7998-9148-2.ch012
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MLA

Rutynskyi, Mykhailo, and Halyna Kushniruk. "Restaurant Industry in the Tourist City of Eastern Europe: Post-COVID-19 Perspectives – The Case of Lviv, Ukraine." Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives, edited by Ana Pinto Borges, et al., IGI Global, 2022, pp. 220-243. https://doi.org/10.4018/978-1-7998-9148-2.ch012

APA

Rutynskyi, M. & Kushniruk, H. (2022). Restaurant Industry in the Tourist City of Eastern Europe: Post-COVID-19 Perspectives – The Case of Lviv, Ukraine. In A. Pinto Borges, A. Lopes de Almeida, E. Vieira, R. Dias, & P. Rodrigues (Eds.), Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives (pp. 220-243). IGI Global. https://doi.org/10.4018/978-1-7998-9148-2.ch012

Chicago

Rutynskyi, Mykhailo, and Halyna Kushniruk. "Restaurant Industry in the Tourist City of Eastern Europe: Post-COVID-19 Perspectives – The Case of Lviv, Ukraine." In Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives, edited by Ana Pinto Borges, et al., 220-243. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9148-2.ch012

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Abstract

This chapter is devoted to the issue of post-COVID-19 revitalization of the restaurant industry in Lviv – one of the most representative tourist cities in Eastern Europe. Lviv is a fashionable and inexpensive destination of international gastronomic tourism. The modern restaurant industry developed in Lviv until 2020. Statistical trends of losses of the city's restaurant industry, in 2020 to the the first half of 2021, are unprecedentedly: 27% of establishments were closed; more than 55% of staff lost their jobs. However, the status of the cultural and tourist capital saved the restaurant industry of Lviv from collapse. Thanks to the acquired image and promotional campaigns in 2020–2021, domestic tourists actively visited Lviv during periods of easing of quarantine restrictions and enjoyed original local gastronomic products. The strategic goal in the post-COVID-19 era is to complete the transformation of the traditional business partnership into an updated smart hospitality cluster in Lviv.

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