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Framework for Assessing Online Shopping Use Under the Digital Transformation of the Economy in a Post-Pandemic Era

Framework for Assessing Online Shopping Use Under the Digital Transformation of the Economy in a Post-Pandemic Era

Abubakar Mukhtar Yakasai, Mohammad Nabil Almunawar, Muhammad Anshari
Copyright: © 2022 |Pages: 23
ISBN13: 9781799896647|ISBN10: 1799896641|ISBN13 Softcover: 9781799896654|EISBN13: 9781799896661
DOI: 10.4018/978-1-7998-9664-7.ch005
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MLA

Yakasai, Abubakar Mukhtar, et al. "Framework for Assessing Online Shopping Use Under the Digital Transformation of the Economy in a Post-Pandemic Era." Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability, edited by Patricia Ordóñez de Pablos, et al., IGI Global, 2022, pp. 84-106. https://doi.org/10.4018/978-1-7998-9664-7.ch005

APA

Yakasai, A. M., Almunawar, M. N., & Anshari, M. (2022). Framework for Assessing Online Shopping Use Under the Digital Transformation of the Economy in a Post-Pandemic Era. In P. Ordóñez de Pablos, X. Zhang, & M. Almunawar (Eds.), Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability (pp. 84-106). IGI Global. https://doi.org/10.4018/978-1-7998-9664-7.ch005

Chicago

Yakasai, Abubakar Mukhtar, Mohammad Nabil Almunawar, and Muhammad Anshari. "Framework for Assessing Online Shopping Use Under the Digital Transformation of the Economy in a Post-Pandemic Era." In Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability, edited by Patricia Ordóñez de Pablos, Xi Zhang, and Mohammad Nabil Almunawar, 84-106. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9664-7.ch005

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Abstract

The sudden appearance of COVID-19 has positively ameliorated digital presence generally as well as B2C e-shopping transactions. This situation attracts researchers' interest to unravel the effect of COVID-19 vis-à-vis various e-commerce activities. Recent studies have already shown a direct impact of the pandemic on many businesses, especially B2C transactions. However, its moderation effect and its effect as a control variable were scarcely traced in the literature. Hence, the chapter explains and proposes a framework for assessing online shopping use under the digital transformation in a post-pandemic era, including both a moderating and a control effect of the COVID-19 pandemic. Building on the TAM theoretical model, the proposed framework added risk factors and channel credibility as additional independent variables and the COVID-19 pandemic as both a moderating and a control variable, respectively. Using existing literature, the authors establish relationships among variables and conceptualise both the moderating and control effects of the COVID-19 pandemic, respectively.

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