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Determinants of Repurchase Intentions at Online Stores in Indonesia

Determinants of Repurchase Intentions at Online Stores in Indonesia

Rahmad Wijaya, Naili Farida, Andriyansah
Copyright: © 2018 |Volume: 14 |Issue: 3 |Pages: 17
ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781522542766|DOI: 10.4018/IJEBR.2018070106
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MLA

Wijaya, Rahmad, et al. "Determinants of Repurchase Intentions at Online Stores in Indonesia." IJEBR vol.14, no.3 2018: pp.95-111. http://doi.org/10.4018/IJEBR.2018070106

APA

Wijaya, R., Farida, N., & Andriyansah. (2018). Determinants of Repurchase Intentions at Online Stores in Indonesia. International Journal of E-Business Research (IJEBR), 14(3), 95-111. http://doi.org/10.4018/IJEBR.2018070106

Chicago

Wijaya, Rahmad, Naili Farida, and Andriyansah. "Determinants of Repurchase Intentions at Online Stores in Indonesia," International Journal of E-Business Research (IJEBR) 14, no.3: 95-111. http://doi.org/10.4018/IJEBR.2018070106

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Abstract

The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.

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