Reference Hub

This research has been cited in:

Chapter
Impact of Big Data Security on Digital Operations with the Mediating Role of Supply Chain Risk: Evidence from the UAE Transportation and Shipment IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_1
Chapter
Impact of Blockchain Strategy and Information Sharing on Digital Operations: Empirical Evidence from the UAE Banking IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_28
Chapter
The Impact of Social Media Marketing on Online Buying Behavior via the Mediating Role of Customer Perception: Evidence from the Abu Dhabi Retail IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_26
Chapter
The Mediating Role of Information Sharing in the Effect of Blockchain Strategy Information Security on E-Supply Chain in the UAE Real Estate IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_24
Chapter
Analysis of Issues Affecting IoT, AI, and Blockchain ConvergenceThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_112
Chapter
The Role of Remote Work in Mitigating Unknown-Unknown Risk During Covid-19The Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_39
Chapter
Robot-Based Security Management System for Smart Cities Using Machine Learning TechniquesCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_10
Chapter
Systematic Literature Review and Assessment for Cyber Terrorism Communication and Recruitment ActivitiesTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_5
Chapter
Data Warehousing for Assisting the Decision MakersTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_12
Chapter
Machine Learning Approaches for Sustainable Cities Using Internet of ThingsThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_108
Conference
Predicting stress levels of automobile drivers using classical machine learning classifiers2022 International Conference on Business Analytics for Technology and Security (ICBATS)10.1109/ICBATS54253.2022.9759005
Chapter
Impact of Remote Work on Project Risks Management: Focus on Unknown RisksThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_40
Chapter
Privacy Violation and Information Misuse in the Internet of Medical Things (IoMT)Technology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_21
Chapter
Project Quality Management in the United Arab Emirates Mining and Construction Sector: A Literature ReviewThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_73
Article
Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitudeJournal of Contemporary Marketing Science10.1108/JCMARS-08-2023-0036
Conference
Blockchain Networks for Solar PV Electric Vehicles Charging Station to Support and Foster Clean Energy Transition2022 International Conference on Business Analytics for Technology and Security (ICBATS)10.1109/ICBATS54253.2022.9759068
Conference
Expert Systems and Neural Networks and their Impact on the Relevance of Financial Information in the Jordanian Commercial Banks2022 International Conference on Business Analytics for Technology and Security (ICBATS)10.1109/ICBATS54253.2022.9759047
Chapter
Does Product Differentiation Strategy Mediate the Relationship Between Cost Leadership Strategy and Order-Winners? An Empirical Evidence from UAE Retail IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_30
Chapter
DDoS Intrusion Detection with Ensemble Stream Mining for IoT Smart Sensing DevicesThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_109
Chapter
Evaluation of Purchasers Mentalities When Buying IoT Home Security DevicesTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_15
Chapter
Covid19 Unknown Risks—Using AI for Disaster RecoveryThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_116
Chapter
Unknown-Unknown Risk Mitigation Through AI: Case of Covid-19The Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_115
Chapter
Integrating Big Data and Artificial Intelligence to Improve Business GrowthCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_4
Chapter
Empowering Supply Chain Management System with Machine Learning and Blockchain TechnologyCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_21
Chapter
Educational Supply Chain Management: A View on Professional Development Success in MalaysiaThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_136
Chapter
The Impact of Customisation Strategy and Product Variety on Operational Performance in the UAE Construction IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_32
Chapter
Analyzing the Approaches for Discovering Privacy and Security Breaches in IomtTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_23
Article
Estrategia de Marketing Mix para las ventas de la empresa Melaminart – ChiclayoRevista de la Universidad del Zulia10.46925//rdluz.38.20
Chapter
The Role of Distance Learning Technology in Mitigating Unknown-Unknown Risks: Case of Covid-19The Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_29
Chapter
Stock Market Price Prediction Using Machine Learning TechniquesCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_20
Chapter
Predictive and Prescriptive Analytics Tools, How to Add Value to Knowledge-Based Economy: Dubai Case StudyThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_99
Chapter
Aircraft Turnaround Manager (ATM): A Solution to Airport OperationsThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_36
Article
Retail mix instruments influencing customer perceived value and customer engagement: a conceptual framework and research agendaHumanities and Social Sciences Communications10.1057/s41599-024-02660-y
Chapter
An IoMT-Based Healthcare Model to Monitor Elderly People Using Transfer LearningCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_16
Chapter
Automated Sales Management System Empowered with Artificial IntelligenceCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_14
Chapter
Implementing Machine Learning for the Analysis of DataTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_13
Conference
Digital Transformation and SMART-The Analytics factor2022 International Conference on Business Analytics for Technology and Security (ICBATS)10.1109/ICBATS54253.2022.9759084
Chapter
Using Machine Learning to Protect Users Accounts in TwitterTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_2
Article
دور ممارسات إدارة الموارد البشرية في تعزيز فاعلية التسويق العقاري دراسة تحليلية لآراء عينة من العاملين في شركة عقارات باغي شقلاوة في أربيلTikrit Journal of Administrative and Economic Sciences10.25130/tjaes.19.64.2.15
Chapter
The Impact of Information Sharing and Delivery Time on Customer Happiness: An Empirical Evidence from the UAE Retail Banking IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_22
Chapter
Genetic Algorithm-Based Feature Selection and Self-Organizing Auto-Encoder (Soae) for Snp Genomics Data ClassificationsTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_10
Chapter
Machine Learning-Based Intrusion Detection Approaches for Secured Internet of ThingsThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_110
Chapter
Analyzing Effect of Cloud Computing on IoMT ApplicationsTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_28
Chapter
Breast Cancer Prediction Using Machine Learning and Image Processing OptimizationThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_113
Chapter
Investigating the Online Buying Behavior in the UAE Online Retail Industry: The Role of Emotional Intelligence and Customer PerceptionCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_23
Chapter
Entrepreneurship and Technology Diversification: A Strategy or Desperation? FAM Case StudyTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_17
Chapter
Contemporary Security Concerns in IoT-Based Devices with Healthcare SystemTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_30
Chapter
Development of Data Mining Framework Cardiovascular Disease PredictionThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_114
Chapter
Machine Learning Based Statistical Tools Estimation for Rainfall Forecasting for Smart CitesCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_18
Chapter
Digital Transformation and Disruptive Technologies: Effect of Cloud Computing and Devops on Managing ProjectsTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_3
Chapter
A Trial to Improve Program Management in Government Bodies Through Focusing on Program Resource Management: Cases from UAEThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_72
Chapter
Invistigating Benefits of Digitalized in Home SystemsTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_26
Chapter
Impact of Cyber Security Strategy and Integrated Strategy on E-Logistics Performance: An Empirical Evidence from the UAE Petroleum IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_6
Chapter
IoMT Monitoring Devices: Challenges and OpportunitiesTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_22
Chapter
An Integrated Cloud and Blockchain Enabled Platforms for Biomedical ResearchThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_111
Chapter
Data Sharing with a Third-Party Within IoMT Environment: Challenges and OpportunitiesTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_29
Conference
How to Build on Arab Speaking Students’ Positive Experiences: Emergency Remote Learning during the Covid-19 Pandemic and into the Future of Learning2022 International Conference on Business Analytics for Technology and Security (ICBATS)10.1109/ICBATS54253.2022.9759037
Chapter
Digital Sustainability and Strategic Supply Chain for Achieving a Competitive Advantage: An Empirical Evidence from Telecommunication Industry in the UAECyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_11
Chapter
Investigating the Impact of Ethical Concerns on the Security and Privacy of Medical Devices in the UAETechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_33
Chapter
Information Systems Solutions for the Database ProblemsThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_37
Chapter
Role of Explainable Artificial Intelligence (EAI) in Human Resource Management System (HRMS)Cyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_15
Chapter
Development of Data Mining Expert System Using Naïve BayesThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_134
Chapter
Evaluation of Ethics and Security Challenges in Internet of Medical Things (IoMT)Technology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_19
Chapter
Investigating E-Supply Chain Challenges in The Internet of Medical Things (IoMT)Technology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_24
Chapter
How Drones Can Mitigate Unknown-Unknown Risks Case of Covid-19The Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_38
Chapter
Data Protection and Privacy Management for Healthcare Wearable DevicesTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_20
Chapter
Impact of the Internet of Things (IoT) on the E-Supply Chain with the Mediating Role of Information Technology Capabilities: An Empirical Evidence from the UAE Automotive Manufacturing IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_25
Chapter
Investigating Benefits of Using IoT and Its Effect on Our Daily LifeTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_25
Chapter
Perspectives of Online Education in Pakistan: Post-covid ScenarioThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_28
Chapter
Intelligent Traffic Congestion Control System in Smart CityCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_13
Chapter
Investigating Impact of Ethical Considerations on IoMT Medical Devices of UAE Healthcare SystemTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_27
Chapter
Impact of Supply Chain 4.0 on Operations Performance with the Mediating Role of Innovation Capabilities: Evidence from the UAE Computer Hardware IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_27
Conference
The evaluation of DCF and EDCA using video conferencing application2022 International Conference on Business Analytics for Technology and Security (ICBATS)10.1109/ICBATS54253.2022.9759075
Chapter
The Role and Impact of Big Data in Organizational Risk ManagementThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_117
Chapter
Linear Discrimination Analysis Using Image Processing OptimizationThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_137
Chapter
Internet of Things Connected Wireless Sensor Networks for Smart CitiesThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_107
Chapter
Digital Transformation and Digital Disruption Technologies: The Effect of AI and Machine Learning on Managing ProjectsTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_4
Chapter
Impact of Cyber Security and Risk Management on Green Operations: Empirical Evidence from Security Companies in the UAECyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_9
Chapter
The Impact of Team Creativity and Continuous Improvement on Time-to-Market: An Empirical Evidence from the UAE Electronics IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_34
Chapter
The Impact of Employee Empowerment and Organizational Citizenship Behavior with Mediating Role of Job Satisfaction at Amman Private HospitalsTechnology Innovation for Business Intelligence and Analytics (TIBIA)10.1007/978-3-031-55221-2_34
Article
Transnational Consumer Protection in E-CommerceInternational Journal of Service Science, Management, Engineering, and Technology10.4018/IJSSMET.299972
Article
Using Artificial Intelligence for Retail Value ChainInternational Journal of Service Science, Management, Engineering, and Technology10.4018/IJSSMET.330018
Article
The Impacts of a Redefined HEI Image Model on Postgraduate International Students' Satisfaction in MalaysiaInternational Journal of Service Science, Management, Engineering, and Technology10.4018/IJSSMET.339885

Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market

Jalal Rajeh Hanaysha, Mohammed Emad Al Shaikh, Haitham M. Alzoubi

Source Title: International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)12(6)

ISSN: 1947-959X|EISSN: 1947-9603|EISBN13: 9781799867449|DOI: 10.4018/IJSSMET.2021110104

Cite Article Cite Article

MLA

Hanaysha, Jalal Rajeh, et al. "Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market." IJSSMET vol.12, no.6 2021: pp.56-72. http://doi.org/10.4018/IJSSMET.2021110104

APA

Hanaysha, J. R., Al Shaikh, M. E., & Alzoubi, H. M. (2021). Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 12(6), 56-72. http://doi.org/10.4018/IJSSMET.2021110104

Chicago

Hanaysha, Jalal Rajeh, Mohammed Emad Al Shaikh, and Haitham M. Alzoubi. "Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) 12, no.6: 56-72. http://doi.org/10.4018/IJSSMET.2021110104

Export Reference

Favorite Full-Issue Download

View Full Text HTML

View Full Text PDF

Abstract

This research aimed to identify the linkages between marketing mix elements and the purchase decision process among consumers in the Malaysian retail industry. To fulfill this objective, the present study followed a quantitative survey for gathering the data from the consumers of department stores at the East Coast region in Malaysia. All of the obtained data were inserted and coded using SPSS and then analysed by AMOS 18. The findings indicated that the impact of advertising on the consumers' purchase decision is positive and statistically significant. Besides that, the findings demonstrated that distribution intensity has a negative effect on purchase decision, whereas price plays a key important role in affecting purchase decisions process of the consumers. Lastly, the findings of this paper verified that store image and store location have significant positive linkages with purchase decision. These outcomes enhance our understanding on the role of marketing mix elements in determining a consumer's purchase decision, particularly in the retail context.

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.

Username or email: *

Password: *

Forgot individual login password?

Create individual account

Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market

MLA

APA

Chicago

Export Reference

Abstract

Request Access