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Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success

Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success

Shekhar Shukla, B.K. Mohanty, Ashwani Kumar
Copyright: © 2020 |Volume: 18 |Issue: 1 |Pages: 30
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781799804819|DOI: 10.4018/JECO.2020010104
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MLA

Shukla, Shekhar, et al. "Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success." JECO vol.18, no.1 2020: pp.59-88. http://doi.org/10.4018/JECO.2020010104

APA

Shukla, S., Mohanty, B., & Kumar, A. (2020). Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success. Journal of Electronic Commerce in Organizations (JECO), 18(1), 59-88. http://doi.org/10.4018/JECO.2020010104

Chicago

Shukla, Shekhar, B.K. Mohanty, and Ashwani Kumar. "Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success," Journal of Electronic Commerce in Organizations (JECO) 18, no.1: 59-88. http://doi.org/10.4018/JECO.2020010104

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Abstract

The article presents a unique approach to explore and evaluate the critical factors of supply chain management-marketing (SCM-M) interfaces in e-commerce. This article systematically identifies the critical factors of SCM-M interface in e-commerce using DeLone and McLean (D&M) Model of IS Success. The critical factors identified are used to form the dynamic scenarios based on Fuzzy Cognitive Maps (FCM) for strategizing the e-commerce success. To understand and evaluate the proposed research methodology, some scenarios were developed based on the critical factors of SCM-M interface in e-commerce. The analysis of these scenarios aid in identifying the improvement areas as well as strategizing and improving those areas of SCM-M interface in e-commerce for enhanced customer satisfaction and leveraging organizational success.

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