Welcome to the InfoSci Platform
Reference Hub44
Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings

Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings

Vishal Soodan, Avinash Rana
Copyright: © 2020 |Volume: 18 |Issue: 1 |Pages: 26
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781799804819|DOI: 10.4018/JECO.2020010105
Cite Article Cite Article

MLA

Soodan, Vishal, and Avinash Rana. "Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings." JECO vol.18, no.1 2020: pp.89-114. http://doi.org/10.4018/JECO.2020010105

APA

Soodan, V. & Rana, A. (2020). Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings. Journal of Electronic Commerce in Organizations (JECO), 18(1), 89-114. http://doi.org/10.4018/JECO.2020010105

Chicago

Soodan, Vishal, and Avinash Rana. "Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings," Journal of Electronic Commerce in Organizations (JECO) 18, no.1: 89-114. http://doi.org/10.4018/JECO.2020010105

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Intention to use e-wallets is affected by a number of factors which are related to consumer perception about privacy, security, price value, benefits etc. A sample of 613 customers of e-wallets in Punjab state in India was validated through mall intercept method. The results indicate that hedonic motivation, perceived security, general privacy, facilitating conditions, performance expectancy, perceived savings and social influence, and price value in this order, influence the intention to adopt e-wallets. Habit and effort expectancy are the hindrances that have a negative impact on the e-wallet adoption. Factors such as hedonic motivations, security, and privacy have larger roles. The service providers should maintain the privacy and security of users and engage customers by modifying the existing services' range and features. The study endorses reduction in the efforts of using e-wallets, and the conversion of habit into more willingly performed behavior. The resulting model can draw meaningful insights about adoption of this emerging payment platform.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.