E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan

Anam Iqbal, Muhammad Asrar-ul Haq, Zainab Noor, Misbah Ahmed

Source Title: International Journal of E-Business Research (IJEBR)19(1)

ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781668479056|DOI: 10.4018/IJEBR.323808

MLA

Iqbal, Anam, et al. "E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan." IJEBR vol.19, no.1 2023: pp.1-13. http://doi.org/10.4018/IJEBR.323808

APA

Iqbal, A., Haq, M. A., Noor, Z., & Ahmed, M. (2023). E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan. International Journal of E-Business Research (IJEBR), 19(1), 1-13. http://doi.org/10.4018/IJEBR.323808

Chicago

Iqbal, Anam, et al. "E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan," International Journal of E-Business Research (IJEBR) 19, no.1: 1-13. http://doi.org/10.4018/IJEBR.323808

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Abstract

Economic crises and reduction in employment rate has pushed fresh graduates of developing countries into e-business adoption. The current study attempts to determine the factors that motivate the fresh graduates towards e-business adoption in Pakistan. The research model comprises of intention to start up a business, professional attraction, self-reliance, network support, online information availability, and awareness of technology as independent variables, with e-business adoption as dependent variable. Data was collected from 200 fresh graduates using a self-administered questionnaire and was analyzed through correlation and regression analysis using SPSS 23.0. The results indicate that all independent variables except network support had a positive influence on adoption of e-business technology on fresh graduates. At the end, certain implications of the study and limitations are discussed.