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A Successful Service Innovation Model for Shortening the Design Process
Abstract:
A brand company always comes a well-design corporate identity system (CIS) which preserve its management qualities with outcome products, packages, details, related people behaviors, all interaction etc. At present, Taiwans cultural creative industries play a very important role in constructing the soft collective infrastructure. This project try to prove the tailor-made model which a well design package system concerned new CIS will enhance good impression to wide consumers especially for small food and bakery industries. Research methods are selected both focus group and content analysis qualitatively gather experts opinions, quantitatively coding the key words. To accumulate form images related knowledge. The result can be applied to some Taiwan small business on Shorten design process for developing their products and commercial packages.
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Periodical:
Pages:
1678-1681
Citation:
Online since:
October 2013
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