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Applying Neuroscience to Tourism Management: A Primary Exploration of Neurotourism

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Abstract:

Nowadays it is a heated interest to apply neuroscience knowledge to social sciences. Following the neuromanagement, neurotourism is coined and discussed by the authors. Neurotourism mainly explores the neural mechanism underlying tourists’ behaviors and aims to advance tourism research. Neuroscience tools can obtain objective neurophysiology data from human body, serving as potential measurements of some constructs such as happiness, tourism satisfaction and revisiting intention. Besides, neuroscience tools can also capture and record the cognitive and emotional process in real-time during tourism experience and this application helps the tourism manager achieve better monitoring and scheduling. Thus we suggest that neurophysiology data should be added to management information system. Finally a pilot event-related potential techniques (ERPs, one of the cognitive neuroscience tools) experiment was conducted to support our ideas.

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Info:

Periodical:

Applied Mechanics and Materials (Volumes 670-671)

Pages:

1637-1640

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.670-671.1637

Citation:

Cite this paper

Online since:

October 2014

Authors:

Qing Guo Ma*, Lin Feng Hu, Guan Xiong Pei, Pei Yu Ren, Peng Ge

Keywords:

Event-Related Potentials (ERPs), Neurodesigen, Neuromanagement, Neuromarketing, Neuroscience, Neurotourism, Tourism Experience

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* - Corresponding Author

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